Sunny Leone launches Eco-friendly cosmetic line

MUMBAI - International star Sunny Leone is expanding her base as an entrepreneur. After launching perfume, cosmetic and lingerie lines in the past, she will now sell eco-friendly cosmo-tech products.

"Not only am I foraying into a new industry altogether, but this project is going to be environment-friendly as well. I think it's high time we realize our responsibility towards mother earth and I am more than happy to contribute in any way possible," said Sunny about the brand called Xcentric.

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The products will be under the actress's beauty and cosmetic brand, Star Struck. Sunny hopes her new venture "will strike a chord with women all around the world".

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Sunny's new brand will create eco-friendly cosmo-tech products including hair-dryers, curlers, epilators, wrinkle reducers and blackhead removers.

This is not the first time that Sunny is exploring a business opportunity. Apart from Star Struck, Sunny has also launched a perfume brand named Lust in the past, and a lingerie brand called Infamous.

She also started a playschool for toddlers named D'Art Fusion, along with husband Daniel Weber.