Pakistan International Airlines (PIA) has been named the official airline for the International Defence Exhibition and Seminar (IDEAS) 2024, a prestigious event that showcases Pakistan’s defense capabilities and facilitates international arms trade.
As part of its collaboration, PIA will brand two Boeing 777s and two Airbus aircraft with the IDEAS 2024 logo, boosting the visibility of the exhibition both locally and internationally.
The event will take place from November 19 to 22 at the Karachi Expo Centre and will attract many global delegates, providing a platform for Pakistan’s indigenous defense manufacturing industry to connect with international suppliers. IDEAS began in 2000 and has grown into a significant event for the country, underscoring the government’s commitment to advancing its defense sector. The first IDEAS exhibition saw participation from 45 countries, and its importance has only increased over the years, solidifying Pakistan’s position in the global defense market.
PIA’s involvement as the official carrier highlights the national airline’s support for this key event, further enhancing Pakistan’s standing on the global defense stage.