Khaadi responds to #BoycottKhaadi campaign, refutes allegations of firing employees

10:50 AM | 30 May, 2017
Khaadi responds to #BoycottKhaadi campaign, refutes allegations of firing employees
ISLAMABAD - Renowned clothing line Khaadi issued a clarification regarding a social media campaign on Monday refuting allegations of terminating its employees.

In a statement, one of the largest brands in Pakistan's thriving apparel industry, rubbished the allegations by social media buffs that it had terminated as many as 32 of the employees without following the due process.

“We categorically confirm that Khaadi has NOT terminated 32 of its employees. Another malicious story being spread and linked to the above is of the apparent attempted suicide of a young female worker. Why anyone should spread this outright lie is beyond understanding, but this just goes to show how some vested interests will stop at nothing to premeditatedly plan to try and cause reputational harm to Khaadi,” said the statement issued by the brand.

"Khaadi is a responsible corporate citizen. As a brand, we have endeavoured to maintain and adhere to the highest standards in all operations-which also includes following best practices with regard to our biggest assets, our employees. Our products are sourced through an array of third party suppliers. Khaadi has always endeavoured to promote our culture and heritage, and promote a positive image of Pakistan internationally, and will continue to do so," the statement added.

Khaddi appealed to social media users not to share spread news that is pure hearsay, or base comments on speculative news, without fully knowing the facts. It also requested users to opt this policy as a general principle of social media engagement.

The Khaadi controversy

The Khaadi controversy emerged over the weekend when days before the advent of Ramazan, reports emerged on social media regarding alleged firing of employees apparently because they demanded a raise in their salaries.

The clothing brand was lampooned on social media for the treatment it meted out to its employees and afterwards, an assortment of people gathered outside a store of the outlet in Lahore, demanding the reinstatement of workers who were sacked.

The protesters said they were raising the issue because the working conditions in Khaadi were very poor. “Workers are treated like slaves,” reportedly said one of the protesters.

The writer is a civil servant.


Rupee exchange rate to US Dollar, Euro, Pound, Dirham, and Riyal - 28 Feb 2024

Pakistani currency remains momentum against US dollar in the open market on February 28, 2024 (Wednesday).

US Dollar rate in Pakistan

In the open market, the US dollar moves up and currently hovers at 282 for buying and 282.25 for selling.

Euro currently stands at 303.1 for buying and 306.1 for selling while British Pound rate stands at 351.6 for buying, and 355.1 for selling.

UAE Dirham AED hovers at 76.1 whereas the Saudi Riyal saw slight increase, with new rates at 74.25.

Today’s currency exchange rates in Pakistan - 28 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 282 282.25
Euro EUR 303.1 306.1
UK Pound Sterling GBP 351.6 355.1
U.A.E Dirham AED 76.1 76.8
Saudi Riyal SAR 74.25 75.05
Australian Dollar AUD 181.1 183.1
Bahrain Dinar BHD 742.91 750.91
Canadian Dollar CAD 207.1 209.1
China Yuan CNY 38.87 39.27
Danish Krone DKK 40.61 41
Hong Kong Dollar HKD 35.75 36.1
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 905.46 914.46
Malaysian Ringgit MYR 58.5 59.1
New Zealand Dollar NZD 173.05 175.05
Norwegians Krone NOK 26.41 26.71
Omani Riyal OMR 725.54 733.54
Qatari Riyal QAR 76.74 77.44
Singapore Dollar SGD 207.15 209.15
Swedish Korona SEK 27.04 27.34
Swiss Franc CHF 317 319.5
Thai Bhat THB 7.76 7.91


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