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ONE: This Contemporary HIGH STREET Brand is one to watch out for!

02:40 PM | 2 Dec, 2016
ONE: This Contemporary HIGH STREET Brand is one to watch out for!
Fashion forward and contemporary high street brand, ONE is set to launch their debut flagship store in Lahore on the 1st of December, 2016 at 10th Avenue, MM Alam Road, Lahore.

Watch the exclusive video coverage by DAILY PAKISTAN GLOBAL:




The brand offers trendy and chic western wear for men and women and also caters to the retail needs of young and mature women alike with different silhouette options.

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ONE features an extensive range of product line consisting of tops, blazers, dresses, jeans, dress pants, vests, coats, cardigans, jackets and jewellery/accessories in their winter line all in affordable prices starting from PKR 790 to 4490.


The premium fashion brand is a contemporary high quality casual wear brand which is affordable, trendy, visually appealing and captures personal expression of its customers.

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It is a lifestyle brand providing affordable prices, good quality and rich customer experience. The interior of the outlet has been designed by leading architect Yousaf Shahbaz of Strata.

Speaking about the outlet launch in Lahore, Mehr Savul Butt, CEO of ONE said; “I am extremely excited about the launch of One’s flagship outlet, an on trend fashion forward brand which takes its name from a unifying concept that is inspired by Rumi’s reference to life.


For ONE, we envisioned a dedicated space for quality conscious fashion consumers where they could indulge themselves and experience the unique and contemporary philosophy of the brand.


Furthermore, we really felt that there was a market gap and finding afforadable fashion with good quality was as issue. Our design team has carefully crafted silhouettes which will suit all body types.


Our knits, wovens and denims have premium quality and are manufactured with cutting edge techniques competing with the global market. We are confident that we can fulfil the undying demands of our growing market.”



The shoot campaign has been shot by Nadir Feroz Khan and features highly acclaimed model Zara Peerzada along with the silver screen sensation Feroze Khan.

The shoot has been styled by Haiya Bokhari, hair and makeup by Hannan Siddique and production is set up by Guddu Shani.

Aspiring writer, singer, and everything in between. She can be reached at writetosanatalatgilani@gmail.com

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Pakistani rupee exchange rate to US dollar, Euro, Pound, Dirham, and Riyal - 25 April 2024 Forex Rates

Pakistani currency remains unchanged against US Dollar and other currencies on April 25, 2024 Monday in open market.

USD to PKR rate today

US dollar was being quoted at 277.5 for buying and 280.5 for selling.

Euro comes down to 294 for buying and 297 for selling while British Pound hovers at 342.5 for buying, and 346 for selling.

UAE Dirham AED was at 75 and Saudi Riyal's new rate was at 73.30.

Today’s currency exchange rates in Pakistan - 25 April 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar ‎USD 277.5 280.5
Euro EUR 294 297
UK Pound Sterling GBP 342.5 346
U.A.E Dirham AED 75 75.8
Saudi Riyal SAR 73.30 74
Australian Dollar AUD 181 182.8
Bahrain Dinar BHD 740.81 748.81
Canadian Dollar CAD 201 203.2
China Yuan CNY 38.45 38.85
Danish Krone DKK 39.93 40.33
Hong Kong Dollar HKD 35.55 35.9
Indian Rupee INR 3.34 3.45
Japanese Yen JPY 1.86 1.94
Kuwaiti Dinar KWD 903.61 912.61
Malaysian Ringgit MYR 58.28 58.88
New Zealand Dollar NZD 164.22 166.22
Norwegians Krone NOK 25.46 25.76
Omani Riyal OMR 723.48 731.48
Qatari Riyal ‎QAR 76.52 77.22
Singapore Dollar SGD 204.5 206.5
Swedish Korona SEK 25.72 26.02
Swiss Franc CHF 305.43 307.93
Thai Bhat THB 7.51 7.66

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