Gul Ahmed’s latest TVC focuses on how imperfections make a woman beautiful

06:42 PM | 23 Feb, 2017
Gul Ahmed’s latest TVC focuses on how imperfections make a woman beautiful
Gul Ahmed’s latest TVC speaks from the heart of the brand. It’s a breath of fresh air in the cluttered world of local advertising especially that of the clichéd messages in Pakistani lawn ads. The commercial has utilised a realistic approach, focusing on how imperfections make a person beautiful.

The unique elements of individuality shown in this TVCm such as rough and frizzy hair, dark complexion, birth marks, long or hooked noses, facial mole, etc. are all wrongly perceived as defects. You see these so-called 'imperfections' being owned by the glamorous models, who consider it as a part of them and ultimately improve their perfect image.

Starting off with powerful beats underscoring strong dialogue, the TVC features women sporting the above facial elements, telling the world that no one can tell them that these are imperfections. It ends with these women claiming how they enjoy bursting the bubbles of 'imperfection' prevalent in society, closing with the hashtag #MeinPerfectHoon, which speaks strongly about the overall communication in the advertisement.

And just to add, if paid attention to; the dialogues speak so strongly…

‘Mujhay acha lagta hai, apna yeh chirhyaa ka ghonslaa. Dress code ka code torhnaa. Is terhee naak ke sath hatt kar chalna. Mujhay acha lagta hai, apna yeh nazar ka teeka. Kisi ki perfection ka bubble burst karna, mujhay acha lagta hai. Aur inhi imperfections keh saath perfect hona, mujhay acha lagta hai."

All these messages speak to the everyday woman. These models send a shout-out to women telling them to ‘feel good’ or ‘acha lagta hai’ with what they have. They speak to and for women who are strong, confident and most of all believe in being the best as they are!

Gul Ahmed, as a brand, caters to every woman with its products whether they’re tall, short, dark, fair, etc. No matter who they are and where they’re from, the brand projects it belief through this TVC that it believes they are perfectly beautiful despite the small imperfections that they think they might have.

Hamza Rao
Hamza Rao

Hamza Rao is a member of the staff at Daily Pakistan. He can be reached at He tweets at @HamzaRaoxxx


Today's currency exchange rates in Pakistan - Dollar, Euro, Pound, Riyal rates on Sept 25, 2023

KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on September 25, 2023 (Monday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 292 295.15
Euro EUR 317 317
UK Pound Sterling GBP 372.5 376
U.A.E Dirham AED 81.5 82.3
Saudi Riyal SAR 78.55 79.3
Australian Dollar AUD 198 200
Bahrain Dinar BHD 781.13 789.13
Canadian Dollar CAD 220 222.2
China Yuan CNY 40.22 40.62
Danish Krone DKK 42.35 42.75
Hong Kong Dollar HKD 317 320
Indian Rupee INR 37.93 38.28
Japanese Yen JPY 1.92 1.99
Kuwaiti Dinar KWD 951.03 960.03
Malaysian Ringgit MYR 62.62 63.22
New Zealand Dollar NZD 174.23 176.23
Norwegians Krone NOK 27.87 28.17
Omani Riyal OMR 762.72 770.72
Qatari Riyal ‎QAR 80.69 81.39
Singapore Dollar SGD 217 219
Swedish Korona SEK 26.62 26.92
Swiss Franc CHF 325.12 327.62
Thai Bhat THB 8.31 8.46

Gold Rate in Pakistan Today – September 25, 2023

Today Gold Rate in Pakistan

KARACHI – The price of a single tola of 24-karat gold in Pakistan is Rs 214,700 on Monday. The price of 10 grams of 24k gold was recorded at Rs184,070.

Likewise, 10 grams of 22k gold were being traded for Rs168,730 while a single tola of 22-karat gold was being sold at Rs196,807.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

Today Gold Price in Pakistan - 25 September 2023

City Gold Silver
Lahore PKR 214,700 PKR 2,590
Karachi PKR 214,700 PKR 2,590
Islamabad PKR 214,700 PKR 2,590
Peshawar PKR 214,700 PKR 2,590
Quetta PKR 214,700 PKR 2,590
Sialkot PKR 214,700 PKR 2,590
Attock PKR 214,700 PKR 2,590
Gujranwala PKR 214,700 PKR 2,590
Jehlum PKR 214,700 PKR 2,590
Multan PKR 214,700 PKR 2,590
Bahawalpur PKR 214,700 PKR 2,590
Gujrat PKR 214,700 PKR 2,590
Nawabshah PKR 214,700 PKR 2,590
Chakwal PKR 214,700 PKR 2,590
Hyderabad PKR 214,700 PKR 2,590
Nowshehra PKR 214,700 PKR 2,590
Sargodha PKR 214,700 PKR 2,590
Faisalabad PKR 214,700 PKR 2,590
Mirpur PKR 214,700 PKR 2,590


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