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Pakistan and India constitute 90% of 1 billion cricket fans: ICC research

07:35 PM | 27 Jun, 2018
Pakistan and India constitute 90% of 1 billion cricket fans: ICC research
DUBAI - Cricket has over one billion fans globally, with Pakistan and India alone constituting more than 90 percent of them, according to the first and largest ever market research into the sport conducted by the International Cricket Council (ICC).

As per the results of the research, the average age of fans (in the surveyed age category of 16-69) is 34 with a demographic breakdown of 61 percent male and 39 percent female.

Close to 70 percent fans are interested in Test cricket with fans in England & Wales showing the strongest interest in this format (86 percent), South Africa lead the interest in ODI cricket (91 percent) and Pakistan in T20I cricket (98 percent). Globally, T20I is the most popular format with 92 percent interest while ODIs are close with 88 percent interest.



"It is the first global market research project ever undertaken in the sport and having more than one billion fans in the surveyed age category of 16-69 alone, with an average age of 34, is undoubtedly an exciting and strong position from which we can drive the sport forward," ICC Chief Executive David Richardson said, adding "90 percent fans" comes come from the Indian sub-continent alone.

The research was undertaken to enable the ICC and its members to understand the growth potential of cricket, help shape the development of the growth focused global strategy for the game, drive decision making and to provide a benchmark upon which to measure the outcomes of the strategy.

It also supports the ICC and its members in shaping and implementing their fan engagement strategies and clearly presents cricket as a vibrant and popular sport globally.

https://en.dailypakistan.com.pk/headline/pakistan-celebrates-first-champions-trophy-2017-victory/

The importance and popularity of ICC global events was evident with 95% of fans interested or very interested, with the ICC Cricket World Cup and the ICC World T20 the most popular.

The writer is a member of the staff.

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Pakistani rupee rate against US Dollar, Euro, Pound, Riyal - Check 14 April forex rates

Pakistani currency remains unchanged against US dollar and other currencies in open market on April 14, 2024.

US Dollar rate in Pakistan

On Sunday, the US dollar was being quoted at 277.5 for buying and 280.5 for selling.

Euro was quoted at 299.95 for buying and 302.9 for selling while British Pound stands at 349.5 for buying, and 353 for selling.

UAE Dirham AED was at 75.45 and Saudi Riyal's new rates was at 73.30. 

Today’s currency exchange rates in Pakistan - 14 April 2024

Source: Forex Association of Pakistan. (last update 08:00 AM)
Currency Symbol Buying Selling
US Dollar USD 277.5 280.5
Euro EUR 299.95 302.9
UK Pound Sterling GBP 349.5 353
U.A.E Dirham AED 75.45
 
76.2
Saudi Riyal SAR 73.3 74.05
Australian Dollar AUD 182.7 184.5
Bahrain Dinar BHD 739.38 747.38
Canadian Dollar CAD 204 206.2
China Yuan CNY 38.45 38.85
Danish Krone DKK 40.45 40.85
Hong Kong Dollar HKD 35.57 35.92
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.86
 
1.94
Kuwaiti Dinar KWD 903.91 912.91
Malaysian Ringgit MYR 58.92 59.52
New Zealand Dollar NZD 167.63 169.63
Norwegians Krone NOK 25.38 25.68
Omani Riyal OMR 722.1 730.1
Qatari Riyal QAR 76.35 77.05
Singapore Dollar SGD 206 208
Swedish Korona SEK 25.72 26.02
Swiss Franc CHF 307.11 309.61
Thai Bhat THB 7.61 7.76

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