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Pakistan and India constitute 90% of 1 billion cricket fans: ICC research

07:35 PM | 27 Jun, 2018
Pakistan and India constitute 90% of 1 billion cricket fans: ICC research
DUBAI - Cricket has over one billion fans globally, with Pakistan and India alone constituting more than 90 percent of them, according to the first and largest ever market research into the sport conducted by the International Cricket Council (ICC).

As per the results of the research, the average age of fans (in the surveyed age category of 16-69) is 34 with a demographic breakdown of 61 percent male and 39 percent female.

Close to 70 percent fans are interested in Test cricket with fans in England & Wales showing the strongest interest in this format (86 percent), South Africa lead the interest in ODI cricket (91 percent) and Pakistan in T20I cricket (98 percent). Globally, T20I is the most popular format with 92 percent interest while ODIs are close with 88 percent interest.



"It is the first global market research project ever undertaken in the sport and having more than one billion fans in the surveyed age category of 16-69 alone, with an average age of 34, is undoubtedly an exciting and strong position from which we can drive the sport forward," ICC Chief Executive David Richardson said, adding "90 percent fans" comes come from the Indian sub-continent alone.

The research was undertaken to enable the ICC and its members to understand the growth potential of cricket, help shape the development of the growth focused global strategy for the game, drive decision making and to provide a benchmark upon which to measure the outcomes of the strategy.

It also supports the ICC and its members in shaping and implementing their fan engagement strategies and clearly presents cricket as a vibrant and popular sport globally.

https://en.dailypakistan.com.pk/headline/pakistan-celebrates-first-champions-trophy-2017-victory/

The importance and popularity of ICC global events was evident with 95% of fans interested or very interested, with the ICC Cricket World Cup and the ICC World T20 the most popular.

The writer is a member of the staff.

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Pakistani Rupee exchange rate to US Dollar, Euro, Pound, Dirham, and Riyal - 20 May 2024

Pakistani currency rates against US Dollar and other currencies on May 20, 2024 (Monday) in open market.

USD to PKR rate today

US dollar was being quoted at 277.4 for buying and 280.35 for selling.

Euro stands at 297 for buying and 299.5 for selling while British Pound rate is 348.5 for buying, and 352 for selling.

UAE Dirham AED was at 75.25 and Saudi Riyal came down to 73.50.

Today’s currency exchange rates in Pakistan - 20 May 2024

Currency Symbol Buying Selling
US Dollar USD 277.4 280.35
Euro EUR 297 299.5
UK Pound Sterling GBP 348.5 352
U.A.E Dirham AED 75.25 76
Saudi Riyal SAR 73.5 74.25
Australian Dollar AUD 181 183
Bahrain Dinar BHD 747.77 755.77
Canadian Dollar CAD 203 205
China Yuan CNY 38.49 38.89
Danish Krone DKK 40.25 40.65
Hong Kong Dollar HKD 35.96 36.31
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.91 1.99
Kuwaiti Dinar KWD 913.28 922.28
Malaysian Ringgit MYR 58.69 59.29
New Zealand Dollar NZD 169.45 171.45
Norwegian Krone NOK 25.67 25.97
Omani Riyal OMR 730.59 738.59
Qatari Riyal QAR 76.41 77.11
Singapore Dollar SGD 203 205
Swedish Korona SEK 25.67 25.97
Swiss Franc CHF 309.01 311.51
Thai Baht THB 7.57 7.72

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