ISLAMABAD — The Federal Minister of Information and Broadcasting Chaudhry Fawad Hussain has extended his greetings to the organisers of AdAsia 2019.
Fawad in a message to the organising committee of the 31st Asian Advertising Congress said that the holding of this landmark event in Lahore later this year is a moment of pride and honour for Pakistan. He said that Congress will not only provide an opportunity to bring together creative minds from across the region and beyond but will also enable sharing of knowledge and learnings amongst the delegates.
The role of advertising had increased manifold and it not only offers choices to the consumers but also influences and shapes perceptions, he added.
He was of the opinion that the market in Pakistan offers immense opportunities to the advertising industry and that AdAsia will go a long way in making it more competitive.
AdAsia is the largest and most prestigious advertising congress in Asia, organised bi-annually by the Asian Federation of Advertising Associations (AFAA). Started off in 1958, AdAsia 2019 is the 31st advertising congress that is being hosted by Pakistan in Lahore from December 2-5 this year. It is the second AdAsia to be held in Pakistan. In 1989, Pakistan hosted the 16th AdAsia, which was a roaring success.
