AlphaPro’s Social Media Summit discusses the Role of Social Media in Pakistan

11:40 PM | 17 Mar, 2018
AlphaPro’s Social Media Summit discusses the Role of Social Media in Pakistan
ISLAMABAD – More than 400 social media activists, corporate & government reps, University students from across Pakistan joined hands on Saturday, 17th March 2018 to discuss the Role & Impact of Social Media in Pakistan and to forge related strategies, at the grand #SocialMediaSummit organized by AlphaPro, a renowned digital media solutions and event management company.

China’s Deputy Head of Mission in Pakistan Mr. Lijian Zhao chaired the event as Chief Guest, attended by senior officials of Pakistan Telecommunication Authority, Pakistan Software Export Board, leading software houses, top representatives of corporate groups,  noted digital media experts, social media activists, media persons, celebrities and people from different cross sections of the society.

“Over the last few years, social media has globally emerged as one of the most powerful opinion making tools where the ordinary public has the leverage to make their presence felt and voice heard. Like rest of the world, social media in Pakistan to play a vital role in shaping ideas and reshaping public opinion, the chief guest said while sharing views during the occasion.

“I am glad that a serious effort has been made to sensitize the public about the positive use of social media particularly at a time when certain elements are out to misuse social media against remarkable initiatives China and Pakistan have launched to bring prosperity and progress in the region including China Pakistan Economic Corridor-CPEC,” he said.

Mr. Lijian Zhao presented icon awards to individuals who performed extraordinarily in the field of Digital Media in Pakistan. These awards are a small token of appreciation for highlighting and recognize their talent.

Ms. Ambreen Shah, Vice President of China Power Hub Group highlighted in detail the importance of CPEC and stressed upon the need to counter anti-CPEC propaganda on social media.

Speaking on the occasion, Managing Director AlphaPro Adeel Ayub said, “Recognizing the importance of social media, the Social Media Summit aims at preventing the misuse of this worldwide phenomenon in addition to providing great learning opportunities for people interested in digital media marketing and to promote networking for the people related to social media.”

During the occasion, social media activists and other noted personalities delivered speeches, held interactive sessions and panel discussions backed by video graphics presentations to discuss important issues including social media marketing strategies, the role of open source in developing youth in Pakistan, the role of social media in women empowerment and relevant subjects of digital interest.

Newly emerged online catering Company sponsored the lunch of this summit. Online businesses such as is an example of Pakistan’s business shift towards digital business era.

The eminent personalities who actively participated in the Summit and number of renowned digital media strategists, entrepreneurs and corporate executives to bring to spotlight the role of social media in Pakistan.


The writer is a member of the staff. He can be accessed on Twitter @iamnozair


Pakistani rupee exchange rate against US dollar, Euro, Pound and Riyal – March 3, 2024

Pakistani rupee remains largely stable against USD and other currencies in the open market on March 3, 2024 (Sunday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.3 for buying and 282.45 for selling.

Euro currently stands at 302.5 for buying and 305.5 for selling while British Pound rate stands at 354 for buying, and 359 for selling.

UAE Dirham AED hovers at 76.3 whereas the Saudi Riyal saw slight increase, with new rates at 74.5.

Today’s currency exchange rates in Pakistan – March 3, 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar ‎USD 279.3 282.45
Euro EUR 302.5 305.5
UK Pound Sterling GBP 354 359
U.A.E Dirham AED 76.3 77
Saudi Riyal SAR 74.5 75.3
Australian Dollar AUD 181 183
Bahrain Dinar BHD 737.97 745.97
Canadian Dollar CAD 207 209.2
China Yuan CNY 38.82 39.22
Danish Krone DKK 40.23 40.63
Hong Kong Dollar HKD 35.7 36.05
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.1 2.18
Kuwaiti Dinar KWD 901.62 910.62
Malaysian Ringgit MYR 58.49 59.09
New Zealand Dollar NZD 168.97 170.97
Norwegians Krone NOK 26.54 26.84
Omani Riyal OMR 725.68 733.68
Qatari Riyal ‎QAR 76.74 77.44
Singapore Dollar SGD 207 209
Swedish Korona SEK 27.13 27.43
Swiss Franc CHF 314.07 316.57
Thai Bhat THB 7.74 7.89


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