OPPO becomes first international smartphone brand to sponsor HBL PSL 2018

12:01 PM | 31 Jan, 2018
OPPO becomes first international smartphone brand to sponsor HBL PSL 2018
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LAHORE OPPO, the selfie expert and leader, has become the first new official Smartphone Partner of HBL Pakistan Super League (PSL) 2018, setting another benchmark in cricket field after partnering the International Cricket Council (ICC) for four years.

OPPO has also introduced speedster of Pakistan Cricket team and renowned bowler, Hassan Ali who will be featuring as a lead actor in its first TVC of Pakistan. The TVC will be released officially in an exclusive media conference to be held on February 8, 2018 in Lahore.

HBL PSL 2018 will be the third season of the league, a franchise Twenty20 cricket league which was established by the Pakistan Cricket Board in 2015. It will kick-start from February 22 in Dubai. The virtual semi-finals i.e Qualifier and Eliminator would be played in Lahore while the Final would be played in Karachi.

OPPO has been playing a vibrant role in the development and promotion of sports across the country and this endorsement is another testament of the Company’s vision and belief in the potential of Pakistan youth.

Mr. George Long, CEO of OPPO Pakistan said, “OPPO is a big supporter of sports and has always been associated with sports and entertainment globally. Cricket is a game full of passion and moments to remember, creating happiness for millions of people. We are extremely happy to be an official Smartphone brand sponsor of HBL PSL.   OPPO associates itself with the spirit of sport, a spirit that brings people together, just like your moments with Smartphone. This association is all set to take OPPO to newer heights in Pakistan.

 After all the hue and cry on Internet and Media about Hassan Ali starring in his biopic, the truth is finally out that all have been waiting for!

A recent buzz showed the young cricketer Hassan Ali got caught behind the scenes shooting for OPPO’s new first TVC in Dubai.

Hassan Ali, the leading actor in OPPO’s new TVC shared his experience, “I am thrilled to be working with OPPO and I am impressed with A.I. Beauty Recognition Technology, 20 MP Selfie Camera and other features of OPPO F5. It’s my first tvc shoot and the experience has been amazine. OPPO is fast becoming a favourite among the youth in Pakistan and I hope my partnership with the brand will be an interesting journey.”

OPPO TVC Concept

This is the first TVC which OPPO has officially produced for Pakistan market for HBL PSL and it is edgy, classy, exciting and grand. As it is a popular game in Pakistan it’s a good opportunity for OPPO to be associated with HBL PSL. OPPO represents youth and collaborating with HBL PSL has made Hassan Ali the perfect choice for this new TVC.

The new OPPO TVC aims to distinguish the experts from the rest just like OPPO which is well known for being the Selfie expert and leader.

The AI Beauty Recognition Technology feature, 20 MP Selfie Camera Full Screen and its distinguished facial tracking is used as a visual device on the cricket field.

OPPO personifies the attributes of an expert by using adjectives that draw a parallel between a Selfie Expert and a cricket expert.Hence, just like OPPO, Hassan Ali as a cricket expert who sits at the very top in his credential. A remarkable rise of this cricketing star is parallel to the success which OPPO has achieved in the previous years.

About OPPO

OPPO first launched selfie-focused smartphones in 2016 - Selfie Expert F series in Pakistan. The brand is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.

OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.

In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.