Lahore: The Pakistan Fashion Design Council in collaboration with Sunsilk presented the third and final day of the eleventh PFDC Sunsilk Fashion Week on 11th March 2018. Indeed the 11th PFDC Sunsilk Fashion Week marked the eighteenth fashion week platform initiated by the Pakistan Fashion Design Council [with ten weeks of prêt-à-porter and seven of bridal fashion] and was a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry.
Indeed, with #PSFW18, the PFDC continues to take the fashion week platform towards an international and global standard. To that end, the Pakistan Fashion Design Council took the concept of solo and duo shows a step further, having introduced the concept in Pakistan in 2017, by giving each day of fashion week a curated experience featuring a combination of solo designer showcases, grouped designer shows and a dedicated day featuring high street prêt-a-porter and the seasonal retail/lawn showcases. Further, as also introduced last year, #PSFW18 featured shows divided between two entirely separate show spaces and two independent ramps within the same venue in their respective time slots [no coinciding or simultaneous shows], a first in Pakistan.
The Council opened #PSFW18 with the introduction of a brand new show, dedicated to the curation and projection of indigenous craft within high-end design, in collaboration with PEL: introducing the PEL Craft/Design Show with GOLD by Reama Malik. For this dedicated craft show, Sehyr Saigol, chairperson of the Pakistan Fashion Design Council, has herself curated four designers who showcased four ensembles each turning distinct sub-continental craft into updated design led and globally relevant luxury retail pieces. To this end, the chairperson selected artisans and designers, mentoring and monitoring to develop techniques, motifs and skills necessary to update our craft into design led fashion. This new show also marked the corporate patronage of PEL, fostering the partnership between the designer and craft with the PFDC. Indeed, PEL’s support of this show is manifest of the brands sustained and ongoing commitment to social responsibility.
Day-3 started with an afternoon voile/lawn grouped show featuring Khas, Rouge, Rang Rasiya and So Kamal in Hall A. This was followed by luxury prét evening showcases featuring a grouped show by Fahad Hussayn and Mona Imran in Hall B, a grouped show featuring Zonia Anwaar and Republic by Omar Farooq in Hall A and a grand finale solo show featuring HSY in Hall B.
The PFDC proudly continued their partnership with Sunsilk as their title sponsor while introducing PEL as the red carpet sponsor, Borjan as the official footwear partner, Aquafina as the official beverage partner and Careem as the official transport partner for PFDC Sunsilk Fashion Week 2018.
PFDC Sunsilk Fashion Week 2018 was directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, GEO as the official Media Partner and CityFM89 as the official Radio Partner and security by PEL with media management by Lotus Client Management & Public Relations.
AFTERNOON GROUPED SHOW – HALL A
Khas
Khas showcased its ‘Premium Collection 2018’ at the PFDC Sunsilk Fashion Week’s Lawn segment. Inspired from the beautiful bond between nature and modern lifestyle, the collection comes in lawn, chiffon and silk fabrics with modern contemporary cuts, embellishments of pearls and stones and a vibrant colour palette. Trends to look out for this 2018 are geometric prints and an exotic color palette inspired from nature.
Rouge
Rouge presented its Spring Summer collection at the PFDC Sunsilk Fashion Week’s Lawn segment titled ‘Fluer Du Spring’. The vibrant lawn collection included vital range of floral, geometrical patterns with fusion of beautiful and intricate embroideries in stylized and chic cuts. Actress Sumbul Iqbal walked the ramp as the brand’s celebrity showstopper.
Rang Rasiya
Rang Rassiya presented their Spring Summer 2018 collection titled “Saccharine”. Featuring retro-chic, yet contemporary silhouettes, the collection comes in a serene color palette and is inspired by a dreamy spring with fusion of peaches, vanilla yellows, rose quartz and lime to go with intricate embroideries and embellishments. The brand design team has used the finest quality of fabrics ranging from jacquards, silk, chiffon, net and lawn with cuts that were traditional yet contemporary.
So Kamal
So Kamal presented its Spring Summer collection titled ‘Boho Allure’ at the PFDC Sunsilk Fashion Week’s Lawn segment inspired from different cultures and traditions. A design travelogue fused with Persian tapestry, Moroccan essence and Indian patterns, the collection comes in rich jacquards with self-prints, silks and chiffons draperies and deep rich colour tones.
LUXURY PRÉT SHOWCASE (GROUPED SHOW – HALL B)
Fahad Hussayn
Fahad Hussayn Couture showcased his Spring Summer collection at PFDC Sunsilk Fashion Week’s Luxury Prêt Grouped Show segment titled ‘The Guilded Wastelands”. The collection featured Hussayn’s luxury novelty-couture editions and signature bespoke menswear alongside befitting range of shoes, belts and accessories. Comprising of intricate silk thread embroideries, interlaced with delicate hand work of exquisite craftsmanship on custom nets, organza, tissue, chiffon and other exclusive surfaces, the collection also featured exclusive one-off cuts, hues and designs with majestic detailing that combine the best elements from the world of art, architecture and avant-garde. Award-winning supermodel Amna Ilyas walked the ramp as the brand’s celebrity showstopper.
Mona Imran
Mona Imran showcased “Ode to Picasso” collection at the PFDC Sunsilk Fashion Week’s Luxury/Prêt segment. The collections draws its inspiration from the works of the most influential artist of the first half the twentieth century, Pablo Picasso. The celebrity sister duo of Sarah Khan and Noor Khan walked the ramp as the brand’s celebrity showstoppers.
GROUPED SHOW – HALL A
Zonia Anwaar
Zonia Anwaar presented her Spring Summer 2018 collection ‘ODISHA’ at the PFDC Sunsilk Fashion Week’s Luxury/Prêt segment. Inspired by affluent ethnicity of west Bengal, ‘Odisha’ depicts one of the world’s most primitive Indian tribe known for its multihued geometric Ikat patterns. The collection features sleek tailored pieces alongside boxy blouses and summer jackets with intricate beading embroidery and Ikat-inspired cold prints and cut-outs. With a colour palette comprising of mikado yellow, autumnal amber, and bright pink hues, trends to look out for this 2018 are summer coats, constructive crop tops, bold prints, notch collars and lots of layering.
Republic by Omar Farooq
Republic by Omar Farooq showcased the Spring/Summer menswear collection at PFDC Sunsilk Fashion Week 2018.
GRAND FINALE SOLO SHOW – HALL B
HSY
Pakistan’s iconic couturier HSY staged the finale of the 11th edition of PFDC Sunsilk Fashion Week 2018 with the brand’s latest Luxury Prét collection titled “Knight”. With ‘Knight’, HSY paid accolade to the powerful women not only in his own life but around the world too. As HSY sees it, taking charge of the narrative and fighting back to take control, women are going into battle to challenge the world around them, grow their voice louder than before and change the way the world perceives the strength they have always had. They are their own knights in shining armor.
The collection featured womenswear pieces draped in all black sleek silhouettes with delicate ornaments and beadwork in signature HSY style. All motifs and accessories for the collection are Made in Pakistan by Team HSY using local materials and artisans. Award-winning super model Mehreen Syed walked the ramp as the brand’s celebrity showstopper.
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