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Parliamentarians visit Nestlé-Pakistan’s BISP Rural Sales Program in Punjab

06:10 PM | 23 Dec, 2018
Parliamentarians visit Nestlé-Pakistan’s BISP Rural Sales Program in Punjab
ISLAMABAD – Nestlé Pakistan, in collaboration with Benazir Income Support Program (BISP), organised a visit of leading women parliamentarians to its Rural Sales Program in Pindi Bhattian yesterday.

The parliamentarians - MNAs Kanwal Shauzab and Zill-e-Huma - visited Pindi Bhattian where approximately 70 BISP beneficiaries have become Nestlé’s Rural Sales Agents. These beneficiaries have collectively contributed to sales of approximately PKR 8 million in the Pindi Bhattian region.

The lawmakers visited the Rural Sales Shops being run solely by BISP beneficiaries in Pindi Bhattian. These women are involved in direct selling of Nestlé’s products after receiving a rigorous sales training.

Another important aspect of this program is the NestléBISP Rural Sales Program which focuses on graduating BISP beneficiaries out-of-poverty. The program is based on ‘Public Private Partnership (PPP)’ which focuses on creating sustainable solutions for addressing some of the key issues being faced by rural women in Pakistan such as malnutrition, financial exclusion and lack of livelihood opportunities.

This transformative collaboration has enabled BISP beneficiaries to earn a dignified livelihood for themselves and their families. To date more than 400 BISP beneficiaries have been enrolled as Rural Sales Agents across 12 districts of Punjab and Sindh. In addition to a rigorous sales training, woman also participate in nutrition awareness sessions, especially tailored for rural women that have helped them make healthier lifestyle choices for themselves and their families.

Kanwal Shauzab, MNA and Parliamentary Secretary, Ministry of Planning, said: “Prime Minister Imran Khan's first priority is to eliminate poverty from Pakistan and to enhance education, nutrition, health and well-being of children and women. We have taken care of all these factors in our 12th Five Year Plan. Our aim should be to empower women and provide them facilities through which they become self-sufficient. If today's women are empowered then it will have a direct impact on generations to come.”

Emphasizing the importance of women empowerment, MNA Zill-e-Huma added: “This occasion has given me a lot of hope and encouragement for women’s stature in the economy. It is the first step towards empowerment for these women and I am positive that it will lead to betterment of their future. It is indeed a blessing to become economically self-reliant due to which they are able to earn their livelihood respectfully.”

Highlighting the importance of this collaboration, Waqar Ahmad, Head of Corporate Affairs, Nestlé Pakistan, said: “We value our partnership with the Government of Pakistan and BISP, this partnership is extremely relevant, given our commitment to the UN SDGs 1 and 5: No Poverty and Gender Equality. Our joint focus is on reducing poverty and promoting economic growth. Nestlé is also committed to providing greater access to fortified products to our rural society. Our products contain Iron, Zinc, Vitamin A and D amongst other vital micronutrients. Through this initiative, we hope to empower our rural women by providing them livelihood opportunities, along with improving their nutrition status and the quality of life for them and their families.”

Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives.

The author is working as Editor Digital Media for Daily Pakistan and can be reached @ItsSarfrazAli.


PKR rate against US Dollar, Euro, Pound, Riyal - Check 16 April forex rates

Pakistani currency gains momentum against all currencies on April 16, 2024 Tuesday. US dollar was being quoted at 277.9 for buying and 280.85 for selling.

Euro was quoted at 295 for buying and 298 for selling while British Pound stands at 345 for buying, and 349 for selling.

UAE Dirham AED was at 75.4 and Saudi Riyal's new rates was at 73.30. 

Today’s currency exchange rates in Pakistan - 15 April 2024

Currency Symbol Buying Selling
US Dollar USD 277.9 280.85
Euro EUR 295 298
UK Pound Sterling GBP 345 349
U.A.E Dirham AED 75.45 76.2
Saudi Riyal SAR 73.3 74.05
Australian Dollar AUD 182.7 184.5
Bahrain Dinar BHD 739.38 747.38
Canadian Dollar CAD 204 206.2
China Yuan CNY 38.45 38.85
Danish Krone DKK 40.45 40.85
Hong Kong Dollar HKD 35.57 35.92
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.86 1.94
Kuwaiti Dinar KWD 903.91 912.91
Malaysian Ringgit MYR 58.92 59.52
New Zealand Dollar NZD 167.63 169.63
Norwegians Krone NOK 25.38 25.68
Omani Riyal OMR 722.1 730.1
Qatari Riyal QAR 76.35 77.05
Singapore Dollar SGD 206 208
Swedish Korona SEK 25.72 26.02
Swiss Franc CHF 307.11 309.61
Thai Bhat THB 7.61 7.76


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