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Govt advertising serves as oxygen to print media: APNS

09:35 PM | 28 Feb, 2018
Govt advertising serves as oxygen to print media: APNS
KARACHI - The APNS has welcomed the intent of the Chief Justice of Pakistan to examine government advertising in the print media.

The President, All Pakistan Newspaper Society (APNS), Sarmad Ali in a statement issued on Wednesday has said that the Chief Justice has observed that despite the failure to provide utilities, the provincial governments spend taxpayers money on massive advertisements in the media for self-promotion at nation’s expense.

The APNS clarified that government advertising serves as oxygen to the liquidity starved print media, and stopping government advertisements to media at this stage will have a crippling effect on the economy of the newspapers as the viability of the free press is dependent solely on its financial independence.

The APNS pointed out that print media in general and small and regional newspapers in particular, mainly depend on revenue earned from advertisements as the cover price of newspapers does not even meet 5% cost of producing a newspaper.

The advertisements issued by federal and provincial governments basically highlight the performance of the governments by disseminating information regarding their respective achievements. This practice is not peculiar to Pakistan but is common across the developing world where advertisements are the main source of information to the people of a country, the statement added.

The APNS is of the opinion that action to limit government advertisements in the print media would adversely affect the financial viability of newspapers which are already facing financial crunch due to economic and industrial slowdown in the country.

The APNS requested the three-member bench formed by the honourable Chief Justice to take this critical issue into consideration, the statement said.

Daily Pakistan Global Web Desk

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Pakistani rupee exchange rate against US dollar, Euro, Pound and Riyal - 22 February 2024

Pakistani rupee remains stable against US dollar and other currencies in the open market on February 22, 2024 (Thursday)

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.6 for buying and 282.4 for selling.

Euro comes down to 300.2 for buying and 303.2 for selling while British Pound rate stands at 350.6 for buying, and 354.1 for selling.

UAE Dirham AED hovers at 76.2 whereas the Saudi Riyal saw slight increase, with new rates at 74.45.

Today’s currency exchange rates in Pakistan - 22 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.6 282.4
Euro EUR 300.2 303.2
UK Pound Sterling GBP 350.6 354.1
U.A.E Dirham AED 76.2 76.95
Saudi Riyal SAR 74.45 75.2
Australian Dollar AUD 181.15 183.15
Bahrain Dinar BHD 743.32 751.32
Canadian Dollar CAD 207.15 209.15
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.74 36.09
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 902.41 911.41
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 725.96 733.96
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207.1 209.1
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 316.9 319.4
Thai Bhat THB 7.93 8.08

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