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Sharjah to host 8th International Government Communication Forum in March 2019

07:31 PM | 27 Oct, 2018
Sharjah to host 8th International Government Communication Forum in March 2019
DUBAI - The International Government Communication Centre (IGCC) has announced March 20–21, 2019 as the dates for the 8th edition of the International Government Communication Forum (IGCF), to be held under the theme, ‘Behavioural Change Towards Human Development’.

Organised by Sharjah Government Media Bureau (SGMB), IGCF 2019 will host prominent figures and top officials from around the world, including heads of state and governments, thought leaders, directors of regional and international organisations, representatives of civil society and study and research centres, media personnel and students of mass communication and media.

The upcoming IGCF is set to train the spotlight on the role of government communication in supporting and enhancing human capital development, featuring discussions on the promotion of healthy habits, elevating the status of education, building skills of the future, fostering behavioural practices dedicated to sustainability, and how governments can work together to encourage their people to feel individually responsible for human development.

Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council (SMC), highlighted the unique focus of IGCF 2019, saying: “IGCF’s previous editions have successfully strengthened communication structures and tools by shedding light on several issues of importance in the field across nations and governments.

“The 2019 edition is set to be one of the IGCF’s most specialised. It will be tailor-made to assessing the role of government communication in promoting positive behaviour around issues of national interest. Government communication’s mission is to enhance people’s awareness and seeing the larger public interest as part of their own. This can only be achieved when governments use communication to influence personal and social practices in a way that will enable individuals to fully understand their role in the success of national plans.”

Local and international communication experts, together with behavioural specialists will come together at IGCF 2019 to deliberate on how to realistically incorporate sociology and human sciences into the development and implementation of successful government communication campaigns. “Without understanding people’s mindsets or the behavioural source of their practices, government policymaking will not be as accurate or impactful. Personalised and inclusive government communication – one that is complete only with citizens’ equal participation – can inspire positive change in people’s attitudes to serve broader public interests,” the SMC Chairman added.

He observed that the upcoming edition of IGCF, which was launched in 2012 to translate the goals and vision of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, takes after his objective to have individual development as the mission, vision and key target of all government policies and programmes, as any practice that ignores this fact will never succeed.”

Modern communication technology makes it easier than ever for citizens to speak directly to governments, and IGCF 2019 seeks to leverage these developments to create behaviour analysis tools and mechanisms that overcome impending challenges to impact citizens positively and support personal as well as community growth.

The Forum will push for the adoption of behavioural strategies into government communication plans – a practice that distinguishes the more welfare-centric and participative governments in the developed world. It will also highlight the importance of training government communication personnel, who will be the agents of qualitative change in government communication by facilitating the adoption of behavioural theory principles.

Since its inception in 2012, the IGCF has been successful in enhancing government communication in the UAE and the Arab world, and developing communication channels between governments and communities. It has brought together many presidents, heads of government, thought leaders, state officials, CEOs of regional and international entities as well as civil society organisations and government communication experts to share their expertise and visions on the best methods of elevating communication and increasing its efficiency to address current and future challenges.

The Forum has made a series of significant achievements over the last seven years, including the establishment of the International Government Communication Centre (IGCC) and the Academic Commission of IGCF and the launch of Government Communication Award (GCA). It has become a reliable and trusted reference for an array of international communication case studies. It has also been able to enhance the abilities of government entities to manage crises and face challenges, as well as develop training programmes for all government communication units in the Emirate of Sharjah and encourage university students to specialise in government communication.


Pakistani rupee rate against US Dollar, Euro, Pound, Riyal - Check 14 April forex rates

Pakistani currency remains unchanged against US dollar and other currencies in open market on April 14, 2024.

US Dollar rate in Pakistan

On Sunday, the US dollar was being quoted at 277.5 for buying and 280.5 for selling.

Euro was quoted at 299.95 for buying and 302.9 for selling while British Pound stands at 349.5 for buying, and 353 for selling.

UAE Dirham AED was at 75.45 and Saudi Riyal's new rates was at 73.30. 

Today’s currency exchange rates in Pakistan - 14 April 2024

Source: Forex Association of Pakistan. (last update 08:00 AM)
Currency Symbol Buying Selling
US Dollar USD 277.5 280.5
Euro EUR 299.95 302.9
UK Pound Sterling GBP 349.5 353
U.A.E Dirham AED 75.45
Saudi Riyal SAR 73.3 74.05
Australian Dollar AUD 182.7 184.5
Bahrain Dinar BHD 739.38 747.38
Canadian Dollar CAD 204 206.2
China Yuan CNY 38.45 38.85
Danish Krone DKK 40.45 40.85
Hong Kong Dollar HKD 35.57 35.92
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.86
Kuwaiti Dinar KWD 903.91 912.91
Malaysian Ringgit MYR 58.92 59.52
New Zealand Dollar NZD 167.63 169.63
Norwegians Krone NOK 25.38 25.68
Omani Riyal OMR 722.1 730.1
Qatari Riyal QAR 76.35 77.05
Singapore Dollar SGD 206 208
Swedish Korona SEK 25.72 26.02
Swiss Franc CHF 307.11 309.61
Thai Bhat THB 7.61 7.76


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