The 19th ITCN Asia International Exhibition and Conferences is scheduled here at the Karachi Expo Centre from September 17 to 19.
ITCN, launched in 2001, has grown to become the biggest IT & Telecom event in Pakistan. Besides local companies, some of the biggest global brands will showcase their state-of-the-art products and services, allowing the user community to get exposure to a wide range of technology and solutions under one roof.
Commenting on the event, Vice President & Director of Ecommerce Gateway Pakistan, Mr Umair Nizam said, “There is substantial potential for Pakistan to exponentially develop the IT sector and even make it the biggest foreign exchange earner for Pakistan in coming years, besides creating employment for a million or more people, even within the next 3 years.”
Pakistan’s IT Sector’s strategy has been vertical pillar growth, working with 100 companies. The global model is the ‘Horizontal Pyramid Growth Strategy’; create 80% of the base with domestic commerce. The remaining 20% at the top of the pyramid is international commerce. “Domestic commerce can open up several opportunities within Pakistan connecting SMEs from Farm to Market and Village to Big City. And the creation of international e-commerce platforms connects SMEs of Pakistan to the world”, he added.
There will be a major conference on each day, namely AI Summit, IT Minister’s Forum for Youth, Innovation, Industry & Ease of Doing Business and Cyber Security Conference, Nizam explained.
The event has been playing a pivotal role in land-marking the image of Pakistan on the world IT map, bringing in huge foreign and local investments into the country, he maintained.
The Exhibition will be spread out over 6 halls at the Expo Centre, offering over 15,000sqm floor space, and with over 550 local and 250 international companies from over 23 countries expected to set up their stalls.
Over 55,000 visitors are expected to visit ITCN Asia over its 3-day run. There will be several breakout sessions and opportunities for B2B meetings to be set up by industry players during the three days.
It is estimated that this platform and association initiatives will have the potential of enhancing non-IT export to $50 billion in three years.
