Pepsi as a brand is synonymous with innovation and this launch campaign exudes the disruptive vibes that we have come to expect from the brand as well as the product. It's bold TVC and the cola itself with its bold taste has been well received by loyalists and the general public alike as Pepsi keeps strong it's legacy of refreshing the citizens for decades.
Pepsi Black has been introduced in the market while focusing on the younger demographics in particular, Millennials. It's sleek, black can and bold taste has indeed raised the bar for competitors.
The newly launched variant encapsulates boldness, self-confidence, and individuality for people from all walks of life.
The same traits are well-reflected in the TVC that would compel you to rush to a cold corner and grab a Pepsi Black.
The TVC stars five fresh faces with diverse backgrounds and an unconventional outlook as a result of which younger generations would have role models to follow and explore alternate avenues in their careers.
Pepsi Black opted the unconventional route of showcasing those celebrities in its TVC who have a story to tell as they all have created a space for themselves in their respective genres; the Cola giant has managed to strike the right chord with its audience by showcasing the talent in their true colors which perfectly communicates the bold messaging.
Keeping up its words to promote the boldness and individuality, Pepsi Black portrays its five faces in their truest element.
Irfan Junejo is one of the stars picked up by Pepsi as he proved his mettle in the industry in a brief span of time and interestingly, viewers are lavishing praise on Pepsi for starring Junejo in the TVC; Junejo himself was so excited about his association with Pepsi that he produced a detailed video on social media.
Around five years ago, Junejo was an unknown face in the industry, however, he has now grown to be one of the leading and finest vloggers of our time with a fan base ranging in millions. With his flair for the camera and engagement with social media buffs, he has transformed his passion into a profession, setting major goals for aspirants.
Similarly, Anita Karim, the youngest female MMA fighter of Pakistan, originating from the mountainous areas of Hunza, has proven her skill on the international front defying the odds as well as challenging gender stereotypes.
Women can rise from rags to riches professionally if they devote their energies with a focused mind and Anita is a living example of that.
Pepsi has chosen the stars from diverse backgrounds, an example of which is Abid Brohi who was a street performer in the small town of Sibbi in Balochistan, however, gone are the days when he was an unknown face.
Abid Brohi is no more a neophyte as his song hit a million views overnight a couple of years ago. Staying true to his personality and roots, Abid blends simplicity with swag in such a fashion that he is impactful behind the camera as well as in front of it. Abid’s success from once a beginner to a star in a matter of years is inspirational and courageous.
Another star roped in by Pepsi for its engaging TVC is the member of the winner band of Pepsi Battle of the Band season 2, Vais Khan.
Vais is a true depiction of boldness and talent in one soul. His on-stage gestures and especially the signature moves and performances with his guitar keeps the audience hooked, owing to which he is destined to be a pop-icon in future.
Pepsi has also adorned its TVC with all-talented Noor Zafar Khan who knows the art of instilling reality into artificiality.
In a brief professional stint, this unconventional beauty has rubbed shoulders with entertainment biggies and has reserved a spot in the A-listers.
With over a million Instagram followers, Noor has improved her skills to such an extent that she delivered impeccable performances in some of the leading shows and dramas.
With such a bevy, Pepsi black comes out successful in stirring a buzz on social media and viewers are thrilled to see the black and bold styling of influencers on screen.