Pop icon Lady Gaga is all set to take over the beauty world.
Gaga is launching her beauty line Haus Laboratories through Amazon. The Oscar-winning songwriter’s makeup line will become the first major cosmetics brand to be launched by the online retail giant.
She dropped the news with an eye-catching campaign video with a set of diverse models sporting dramatic makeup looks, including Gaga herself.
https://www.instagram.com/p/BztJCjhFepR/?utm_source=ig_embed
“When we made this film, I really wanted that feeling of self-discovery and self-acceptance and really loving who you are in a way that may be completely unconventional,” Gaga told Business of Fashion.
Gaga says in the video: “Beauty is how you see yourself.” She adds, “We want you to love yourself.
Business of Fashion says the three initial products are multi-use color for cheeks, eyes and lips in six shade ranges. A kit with all three will sell for $49.
Gaga’s line, of course, will be all about inclusivity and celebrating beauty in all forms. “No message of self-acceptance, no deal,” she told BoF. “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”
https://youtu.be/Q9X42Pa3e5c
Amazon will launch Haus in nine countries (including US, France, and Japan) simultaneously. Haus Laboratories will be available for pre-order starting July 15.
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