Why is Nida Yasir promoting skin whitening injections and encouraging negative behavior?

Morning Shows are a big yes amongst the household women of Pakistan. When almost everyone is gone out for office, school, college or university, those at home like to spend their time sitting in front of the TV, sipping on hot tea/coffee and watching morning shows.

While we have nothing against people watching the morning show, we have something against what they are watching, the content that is being shown to them and the lessons they are learning. You can’t say that morning shows are for entertainment, based on the wide viewership they enjoy, the producers of these shows are supposed to keep social responsibility in mind and not publish or broadcast anything with even a little bit of negativity in them. However, that’s not the case.

Nida Yasir’s morning show “Good Morning Pakistan” is the talk of the town these days and for all the wrong reasons.

Recently, Nida invited a 16-year-old girl on her show and encouraged her to get skin whitening injection. The reason she gave was, “College ja ja k rang kala ho gaya hay aur ammi nay 18 sal say pehly pehly nikah karna hy.” The tickers during the show read something like “Jani’ya aisay treatment k baray mein jo app ki zindgi badal dey ga.” 

The show host may have justified her reasons by saying that it was for a good cause? But is skin whitening really a good cause? Is making someone and a lot of other people conscious of their skin tone really a good thing?

Dear Nida, skin colour is a depiction of one’s genetics and there is nothing shameful about it. Instead of encouraging the girl to get these injections, you could have encouraged her and many other girls out there to feel beautiful and comfortable in their own skin.

Moving on, You all remember the video of the kid from Peshawar with anger issues? Well! Good Morning Pakistan saw an opportunity there and invited him on the show, where he was asked to ‘teach’ other kids how to be angry. This behaviour is downright disgraceful and it shows how Nida blatantly ignored Child psychology and knowingly/unknowingly promoted batmezi as something cute. Not only this but the attempt to teach other kids how to be angry was something outrageous.

Are we totally oblivious to the fact that how such behaviour would affect kids while they are growing and what sort of adults they would turn out to be?

Dear Nida, we need to teach our kids how to behave, how to be polite and how to act appropriately. We need our kids to be responsible non-violent citizens and that’s sort of behaviour we’d appreciate you to encourage.

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