DUBAI - Visit Dubai and Real Madrid Club de Fútbol, two leading brands with joint values, ambitions and a dedication to excellence and innovation, have kicked off a landmark collaboration.
The multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans. The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions and support Dubai’s ambitious plans as part of its recently announced Dubai Economic Agenda – D33.
Being at the forefront of global sports entertainment with the world’s greatest club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities. Launching this October, the partnership encompasses both Real Madrid's First Men's and Women's Football Teams, and brings a taste of Dubai to Santiago Bernabéu, offering fans unforgettable experiences and services of the highest standards.
Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol formalized the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, Chief Executive Officer of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.
Emilio Butragueño, Director of Institutional Relations of Real Madrid, commented: "We are very proud of this new partnership with Visit Dubai as the Club's first Official Destination Partner. Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world."
Issam Kazim, CEO of DCTCM, commented: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”
Dubai’s strong public and private sector relations are at the heart of its success, and this new collaboration with Real Madrid further builds on a longstanding partnership that Emirates has cemented since 2011. It is also perfectly timed for the upcoming Real Madrid-themed park, at Dubai Parks and Resorts, the largest theme park destination in the Middle East, which will further expand the city’s diverse destination proposition. The park, which will be the world’s first Real Madrid themed-park, will feature several Real Madrid-related attractions, such as a museum, amusement rides and football skill games, as well as food and beverage outlets, and retail spaces selling official Real Madrid products.
Kazim added: “Driven by our mutual dedication to excellence, leadership, talent, and innovation, we look forward to enjoying great success together, and showcasing Dubai and Real Madrid’s winning spirit to the world.”
Pakistani rupee's value remained stable against US dollar, Euro, Pound, Dirham, Riyal and other currencies in the open market.
On Monday, the US dollar was being quoted at 285.15 for buying and 287.95 for selling.
Euro rate stands at 309.9 for buying and 310.5 for selling. British Pound GBP rate stands at 359.4 for buying, and 360.05 for selling.
UAE Dirham AED currently hovers around 77.45 while rate of Saudi Riyal stands at 75.82.
|UK Pound Sterling||GBP||359.4||360.05|
|Hong Kong Dollar||HKD||36.38||36.48|
|New Zealand Dollar||NZD||173.44||175.44|
The gold remained under pressure as the precious metal moved down despite an upward trend in the international market.
On the first day of the week, the price of a single tola of 24-karat gold stands at Rs217,000 and 10 grams of 24k gold costs Rs186,043
A single tola of 22-karat gold costs Rs170,539, while 21 karat rate for each tola is Rs. 192,325 and the price of 18k gold is Rs164,850.
In the global market, gold prices hover at around $2086, gaining $14.44 on Monday.
|Lahore||PKR 217,000||PKR 2,720|
|Karachi||PKR 217,000||PKR 2,720|
|Islamabad||PKR 217,000||PKR 2,720|
|Peshawar||PKR 217,000||PKR 2,720|
|Quetta||PKR 217,000||PKR 2,720|
|Sialkot||PKR 217,000||PKR 2,720|
|Attock||PKR 217,000||PKR 2,720|
|Gujranwala||PKR 217,000||PKR 2,720|
|Jehlum||PKR 217,000||PKR 2,720|
|Multan||PKR 217,000||PKR 2,720|
|Bahawalpur||PKR 217,000||PKR 2,720|
|Gujrat||PKR 217,000||PKR 2,720|
|Nawabshah||PKR 217,000||PKR 2,720|
|Chakwal||PKR 217,000||PKR 2,720|
|Hyderabad||PKR 217,000||PKR 2,720|
|Nowshehra||PKR 217,000||PKR 2,720|
|Sargodha||PKR 217,000||PKR 2,720|
|Faisalabad||PKR 217,000||PKR 2,720|
|Mirpur||PKR 217,000||PKR 2,720|