PCB, franchisees agree to collaborate, take PSL to greater heights

12:22 PM | 15 Jan, 2019
PCB, franchisees agree to collaborate, take PSL to greater heights
LAHORE - The sixth meeting of the Pakistan Super League Governing Council was held here at the National Cricket Academy on Monday and Pakistan Cricket Board and franchise representatives of the PSL had constructive discussions covering a wide variety of aspects related to the successful holding of the mega event.

The Governing Council noted the historic commercial rights deals that have seen a 192% increase in the title sponsorship and 358% increase in media rights.

The participants noted that, as a result of these deals, PCB and the franchisees have collectively exceeded valuations shared by independent global consultants from Lagardere.

Franchise representatives were provided with a comprehensive projection of revenues for HBL PSL 2019.

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The Governing Council noted that, in line with the original business model of the tournament, the share of each franchisee had increased substantially.

While noting the importance of obtaining tax relief from the government to manage cash flows for franchisees, the Governing Council reiterated its commitment to engage with relevant authorities in the coming days.

The Governing Council reviewed the ticketing strategy for HBL PSL 2019 in detail. It was noted that PCB has put in place elaborate plans to facilitate fans across the five venues in UAE and Pakistan.

Franchise representatives and PCB officials exchanged ideas on collaborating for game development initiatives.

PCB Chairman, Ehsan Mani reiterated the Board's commitment to bring more HBL PSL matches to Pakistan in the coming years.