Though fashion plays a major role in the global economy, with annual worldwide revenues of well over £1 trillion. The industry supports hundreds of millions of jobs around the world, accounting for over a third of total employment in some of the most important producing countries.
It’s also a fact that the fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world and that is just after the oil industry.
Imagine the HORROR!
Thank God that sustainable fashion is now becoming a vital part of the growing design philosophy and movement towards environmental and social sustainability; the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment.
Eco-fashion concerns more than addressing fashion textiles or products. It comprises addressing the whole system of fashion. AND THAT’S WHAT WE LOVE ABOUT IT!!!
For a healthy and safer environment, many leading Fashion brands in the world are taking initiatives in developing environment-friendly products. Such as Lacoste, Ralph Lauren, H&M, Ryan Jude Novelline, People Tree, Lucy Tammam and many more.
Recently the American fashion company, Ralph Lauren has launched a collection of merely stunning polo shirts made entirely of recycles plastic bottles and dyed without water through a special process. The chief innovation officer of the company, David Lauren, told Associated Press that the new shirt is part of a broader strategy to meet fresh environmental goals throughout the manufacturing process.
“Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference,” Lauren said.
Each of the shirts in its manufacturing used an average of 12 recycled plastic bottles and the process is done in Taiwan, where the bottles are collected.
Ralph Lauren had announced Earth Polo committed to removing at least 170 million bottles from the landfills and oceans by 2025. The polo shirt is the first step of the fashion company to combat global warming.
WOW!
But that’s not it…
Earlier in February 2019, Another fashion brand Lacoste’s iconic crocodile logo was replaced with rare reptiles, birds, and mammals for a limited run of shirts to raise awareness regarding endangered species.
The French clothing brand released 10 limited edition polo shirts featuring ten critically endangered animals from around the world including Asia, launched at Paris Fashion Week.
Similarly, The Hemp Trading Company had ethically driven an underground clothing label, specializing in environmentally friendly, politically conscious streetwear made of hemp, bamboo, organic cotton and other sustainable fabrics.
Another brand, Patagonia, a major retailer in casual wear, has been selling fleece clothing made from post-consumer plastic soda bottles since 1993.
Stella McCartney is another brand that pushes the agenda for sustainable fashion that is animal and eco-friendly she uses her name and her brand as a platform to push for a greener fashion industry.
People Tree is a brand that actively supports farmers, producers, and artisans through 14 producer groups, in 6 countries. They are a part of the WFTO community and a representative of Fair Trade.
Fashion isn’t going anywhere. Millennia of human history tell us that as we move towards a sustainable, low carbon future, people are still going to be dressing to impress. But if we are going to reach that future, the industry is going to have to fundamentally change for the better.
Add your part in saving the Earth before it’s too late.
