LAHORE – Salma Hayek and Eva Longoria celebrated the role of women in cinema at a gala in Cannes, France, on Sunday, amid a drive to promote gender equality in the industry that is still falling short of what campaigners hoped for.
“We have so much work to do and I just think we can’t let up,” Longoria told journalists at the Women in Motion dinner at Cannes, part of a programme set up by luxury group Kering to push for gender equality in cinema.
“Whenever we see something improving we can’t just say ‘Oh okay let’s relax, the momentum’s going to go that way’. It won’t continue to go that way, we have to continue to change the industry for ourselves.”
Trade insiders mentioned the gradual progress was mirrored in everything from the quick shrift feminine administrators nonetheless received within the media to their under-representation at business occasions.
“Ladies have been making movies for 11 a long time now,” British actress and star of zombie film “The Lifeless Don’t Die” Tilda Swinton said earlier this week.
“There are numerous movies by ladies. The query is why don’t we find out about them,” she mentioned, including that even obituaries for feminine filmmakers tended to be dwarfed by these devoted to males.
Cannes’ organizers have mentioned they weren’t planning to introduce quotas dictating the gender stability of the movies chosen to compete on the pageant.
“Cannes is simply on the finish of the chain. This wants to begin with encouragement at movie faculties,” pageant director Thierry Fremaux mentioned.
