LAHORE (Web Desk) – Twitter has launched a categorised feed on its home page, letting those without an account browse tweets and trending topics, in a bid to win new users and boost ad revenue.
The feature will only be available on desktop devices in the US to begin with, however the social network has expressed a desire to “bring it to more places over time”.
Gabor Cselle, Twitter product manager, said: “Today, we’re making a big change for the many millions of people who visit every month who don’t log in, but still want to know what’s happening.
“Starting today, when you go to the twitter.com homepage, you’ll find interesting topics to explore like politics, pop artists and even cute animals. Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic.
“It’s rich real-time content, just like the Twitter experience for users who log in.”
