KARACHI – A morning show ‘Jago PAKISTAN Jago’ that broadcasts on HUMTV is receiving severe backlash for an attempt to show that dark complexion is beautiful by using on fair skinned models for portrayal.
‘Mera Makeup Hai Kamaal’ segment of HUMTVJPJ (Day 3) took the ask of challenging makeup artists to show that dark complexions can be as beautiful as fair skin. Models with fair complexion were made dark by the use of makeup and then were made to walk on ramp to prove the point.
https://www.facebook.com/Jpjofficial/photos/pcb.1663597640382636/1663596557049411/?type=3&theater
This however received criticism from public on the basis that the portrayal was biased and if the sentiments of the show were honest, they should have used dark skinned models for an appropriate reaction.
https://www.facebook.com/Jpjofficial/photos/pcb.1663597640382636/1663596620382738/?type=3&theater
https://www.facebook.com/Jpjofficial/photos/pcb.1663597640382636/1663596893716044/?type=3&theater
The show was also criticised for promoting racism as a twitter user brought light to the fact that the “N” word was constantly being used during the show and being translated to ‘habshi’.
https://twitter.com/nadiajqureshi/status/974019077818773505
https://twitter.com/nadiajqureshi/status/974019344953937921
Other twitter users had the same sentiments in the thread that followed.
https://twitter.com/toomuchusmaan/status/974035100445954048
https://twitter.com/gorsi3/status/974134829276172288
https://twitter.com/second_chapter/status/974120377298407430
https://twitter.com/Mumtazz_Maneka/status/974021429074317312
