Lahore (Web Desk) – ‘So Kamal’ is one of the premium textiles and retail brand in Pakistan. ‘So Kamal’ launched its first lawn collection in 2013 in collaboration with Zara Shahjahan. Currently in its fourth year in lawn, ‘So Kamal’ launched its spring summer 16 lawn in an event held yesterday at The Nishat Hotel.

‘So Kamal’ has always come upto the expectations and keeps bringing something new or different every time for their lawn lovers. The event held yesterday was attended by celebrities, models, bloggers, designers and many socialites. The launch event was followed by a fashion presentation for the lawn by the top models. CEO of So Kamal, Erum Ahmed, was present at the launch event. “I am pleased to announce Kamal Lawn by So Kamal. I aim to present the mystical spring bliss by putting together a collection that merges folkloric theme into life with support of floral blossoms and motifs. There is a fusion of east meets west, where modern cuts, graceful colours, bold, bright and subtle hues and a hence, a modern but at the same time eastern element is dominant with our this year’s lawn. Pakistani women should look eastern as well as modern, trendy and sophisticated at the same time,” Erum told while talking to Daily Pakistan

She also said, “The response to this year collection is overwhelming. People are appreciating our efforts and are loving the ornamental design aesthetics in the lawn prints.”

So Kamal lawn designs look perfect for women of all ages. They were subtle, trendy and traditional at the same time. The color hues of the lawn were giving soothing effect. So Kamal Lawn suits are available with embroidery patch works making the lawn dresses even more crafty and beautiful.

Photo Gallery: Photo Courtesy- Ali Raza






Anila Shah-Amina Tasir




IMG_7473 (1)




Sazia- Anosha-Sehar

Mahin Tafi-Reema-



Saira tata--Hina