Road safety is a key priority for Careem. This applies to both captains and customers and is emphasized in captain training and communications with all stakeholders.
Article continues after the advertisement
However, Careem realizes that Pakistan’s roads can be hazardous and accidents happen frequently. There have been incidents that are not the fault of a Careem Captain but both vehicles and their passengers get affected.
Careem recognizes the reality of Pakistan’s roads and has rolled out an in-ride insurance facility that covers its captains and customers in the country. Careem’s Insurance policy offers coverage for accidental death, disability and bodily injuries in the event of accidents for Captains and Customers during Careem ride. The insurance policy applies across all 10 cities in Pakistan. Along with Pakistan, this service is being launched in KSA and Egypt as well as the other markets through a phased rollout.
The well-being of Careem’s users and captains is a focus area. This latest initiative by Careem complements its overall approach towards safety and security and works along existing measures such as ensuring background checks, training for Captains, and vehicle inspections. Other in-app safety features include ‘Track My Ride’ in which customers can share their ride path and progress with friends and family and ‘Phone-Masking’ through which a customer’s’ personal number is made inaccessible to the captain driving them around.
“We will never compromise on the well-being of our customers and captains. Through this in-ride insurance initiative, we are taking important steps to captains and passengers.” Junaid Iqbal, MD Careem Pakistan. “This is the most tailored policy in our country and we are happy to give some peace of mind to Careem’s captains and customers.”
Careem continues to lead the industry with its concern for its captains and customers. Customer and captain trust in the brand continues to grow with more than 16 million downloads across the region and Careem seeks to safeguard them and their trust.