LAHORE (Web Desk) – At a ceremony held in Lahore, United States Agency for International Development (USAID) and the Punjab Board of Investment and Trade (PBIT) signed a memorandum of understanding to promote Punjab as a desirable destination for investment in agriculture.

“The MoU signed today highlights USAID’s commitment to developing the agriculture sector in Punjab. Through this partnership, USAID and PBIT will work together in promoting investment and creating jobs in the livestock, dairy and horticulture sectors,” USAID Provincial Director for Punjab Dr. Miles Toder remarked. “The combination of USAID and PBIT resources will help stimulate the business enabling environment in the province, which will help overcome investment and trade challenges.”

Through this memorandum, the USAID-funded Punjab Enabling Environment Project (PEEP) and PBIT will promote investment opportunities for joint ventures, advocate for public-private partnerships emerging from the Government of Punjab’s agricultural initiatives, and highlight trade and investment areas for international and domestic investors.

Speaking at the ceremony, PBIT CEO Ms. Amena Cheema said, “Punjab is Pakistan’s agricultural heartland and offers tremendous opportunities for investments in sectors such as livestock, dairy and horticulture.”

USAID’s Punjab Enabling Environment Project is a five-year, $15 million project to improve the business environment in the livestock, dairy and horticulture sectors of Punjab.

Punjab Board of Investment and Trade (PBIT) is the Government of Punjab’s premier body to facilitate and support trade and investment in the province and facilitate linkages between investors, government and private agencies.