KARACHI, Pakistan – The inaugural Dragons of Pakistan Awards came to a thrilling conclusion at the Pearl Continental Marquee, attended by Mike Da Silva, Director of Dragons of Asia who came from Australia as a guest of Pakistan , and surrounded by industry dignitaries and professionals. The event was organised by AdStreet a unique marketing place known for its brave initiatives founded by Syed Saad Hashmi.
This prestigious event marked a significant milestone in the marketing and advertising landscape of Pakistan.
As a part of the esteemed Dragons of Asia, these awards recognize and celebrate marketing effectiveness across the APAC region. The winners in 10 categories were honored in grand fashion, acknowledging their outstanding achievements and contributions to the industry.
The journey of bringing the Dragons of Pakistan Awards to life was made possible by Syed Saad Hashmi Founder and CEO of AdStreet, on the occasion Saad Hashmi said AdStreet will continue to work on local and and international collaboration with Industry support invaluable support from key sponsors Kashmir, Bisconni, FoodPanda, Faysal Bank and Torani Drinks lately.
Winners List includes
1. Best Integrated Marketing- have gold winners – client Friesland Campina and agency Starcom Worldwide Pakistan, another one was PSL 2024 for Delivery Hero
2. Best Digital Campaign- client Nestle Pakistan – Agency Publicis media Pakistan
3. Best Innovative Category – Continental Biscuits -Agency Grey Pakistan
4. Best Brand Building and Awareness campaign – Shell Pakistan – agency – Synite Digital
5. Best Event or experiencial
Marketing -Pepsi Cola International- Agency BBDO and Grey Density
6. Best Brand Loyalty 2 golds
Client Kurkure – PepsiCola- Agency – grey Density
National food – agency – Digitz Digitas
7. Best Social Media and word of mouth Honda Atlas – Agency Golden Circle
8. Best use of Public Relations Samsung Electronics- Agency Adcom Leo Burnett
9. Best Cause / Charity – Jazz Cash – Agency Fishbowl
10. Best Small Budget Campaign – Mediavest ( Brain Child) for Dawlance Pakistan
Other prominent awards of silver and bronze in each category won by clients and agencies.
Special red dragons awards awarded to
Client
Rifah Qadri Head of Corporate Communications Easy Paisa / Telenor
Agency – Ahmed Kapadia – CEO – Synergy Group
Young Dragons awarded to Shiza Imran – Asst Manager Planning from Starcom Worldwide
Additionally, the event was supported by key industry partners including ARY group, FM 91, Myco, KAMN, Skale Interactive, I/O Digital, Brand Synario, Runway Pakistan, TCM, Vibe Tibe, TFA events and others.
As the curtains closed on this year’s event, the audience was left with a promise to return in 2025, bigger and better. The Dragons of Pakistan Awards have set a new benchmark for excellence in marketing effectiveness, and the entire marketing fraternity looks forward to witnessing the continued growth and success of this prestigious platform.
