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Cricket World Cup video content got 4.6 bn views on digital platforms: ICC

Associated Press of Pakistan 06:21 PM | 8 Aug, 2019
Cricket World Cup video content got 4.6 bn views on digital platforms: ICC
ISLAMABAD - According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events.

Video content from the international tournament clocked more than 4.6 billion views, with 3.6 billion of those coming through the ICC’s own channels and a further billion via the global governing body’s official digital clip licensees.

This year’s Cricket World Cup, which was won by hosts England following a dramatic Super Over against New Zealand, marked the first time that the ICC had broadcast content from the tournament across Facebook, Twitter and YouTube in an attempt to reach a wider audience.

As a result, 2.3 billion minutes of Cricket World Cup content was viewed on the official ICC YouTube channel. Meanwhile, Facebook saw more than 1.2 billion minutes of tournament content watched, along with ten billion impressions and over 68 million engagements.

On Twitter, there were 31 million tweets mentioning #CWC19, which represented growth of more than 100 per cent on posts including the official hashtag during the 2015 Cricket World Cup.

The most-tweeted match was the India-Pakistan league encounter at Old Trafford, with a figure of 2.9 million Tweets making it the biggest ODI ever on Twitter. The second-most Tweeted match was the final between England and New Zealand with the India-New Zealand semifinal coming in third.

In total, the ICC and Cricket World Cup social media channels attracted 14 million new followers and posted 22,000 pieces of content throughout the event. The governing body’s social media platforms recorded 481 million engagements, with Instagram accounting for more than 60 per cent of those, SportsPro reported.

Elsewhere, there were 75 million unique users on the ICC website and app, the latter of which reached the number one position for sports apps.

“The growth in consumption along with these record-breaking numbers demonstrate the power of cricket to bring together an enormous global audience as well as the increasing appetite of fans to engage with more than just match day content,” said ICC chief executive Manu Sawhney.

“The ICC’s focus on fan engagement, both in terms of deepening existing fan interaction with the sport and bringing new fans to the game has been driven by data and analytics. This enabled us to anticipate and respond to the demands of cricket’s one billion-plus fans around the world and make this World Cup the most digitally consumed ever.”

Associated Press of Pakistan
Associated Press of Pakistan

Associated Press of Pakistan Corporation (APPC) - Pakistan's Premier News Agency

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KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on February 1, 2023 (Wednesday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 269.9 272.85
Euro EUR 290.22 290.82
UK Pound Sterling GBP 330.48 331.18
U.A.E Dirham AED 72.78 73.08
Saudi Riyal SAR 71.23 71.53
Australian Dollar AUD 190 193
Bahrain Dinar BHD 702.68 710.68
Canadian Dollar CAD 201.75 205
China Yuan CNY 39.15 39.55
Danish Krone DKK 38.6 39
Hong Kong Dollar HKD 33.72 34.07
Indian Rupee INR 3.24 3.35
Japanese Yen JPY 2.5 2.54
Kuwaiti Dinar KWD 865.31 874.31
Malaysian Ringgit MYR 62.24 62.84
New Zealand Dollar NZD 171.35 173.35
Norwegians Krone NOK 26.76 27.06
Omani Riyal OMR 686.49 694.49
Qatari Riyal ‎QAR 72.58 73.28
Singapore Dollar SGD 201.2 203.2
Swedish Korona SEK 25.45 25.75
Swiss Franc CHF 286.19 288.69
Thai Bhat THB 8.06 8.21

KARACHI – The price of a single tola of 24-karat gold in Pakistan is Rs202,000 on Wednesday. The price of 10 grams of 24k gold was recorded at Rs173,190.

Likewise, 10 grams of 22k gold were being traded for Rs164,500 while a single tola of 22-karat gold was being sold at Rs 179,100.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 202,000 PKR 2,390
Karachi PKR 202,000 PKR 2,390
Islamabad PKR 202,000 PKR 2,390
Peshawar PKR 202,000 PKR 2,390
Quetta PKR 202,000 PKR 2,390
Sialkot PKR 202,000 PKR 2,390
Attock PKR 202,000 PKR 2,390
Gujranwala PKR 202,000 PKR 2,390
Jehlum PKR 202,000 PKR 2,390
Multan PKR 202,000 PKR 2,390
Bahawalpur PKR 202,000 PKR 2,390
Gujrat PKR 202,000 PKR 2,390
Nawabshah PKR 202,000 PKR 2,390
Chakwal PKR 202,000 PKR 2,390
Hyderabad PKR 202,000 PKR 2,390
Nowshehra PKR 202,000 PKR 2,390
Sargodha PKR 202,000 PKR 2,390
Faisalabad PKR 202,000 PKR 2,390
Mirpur PKR 202,000 PKR 2,390

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