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SnackVideo wins best social media campaign award at Pakistan Digital Award 2022 for Salam Kissan campaign

06:31 PM | 22 Jun, 2022
SnackVideo wins best social media campaign award at Pakistan Digital Award 2022 for Salam Kissan campaign

KARACHI – Every year, since the introduction of the first Kissan Day by Sarsabz Fertilizers (Fatima Fertilizers) in 2019, the company pays tribute to farmers through a social media campaign. Kissan Day, which falls on the 18th of December, highlights the importance of farmers for national food security, and aims to help them towards the path to success.

In 2021, on the third Kissan Day, Sarsabz chose the fast-growing platform SnackVideo, to pay tribute to farmers via a branded hashtag challenge #SalamKissan, receiving an astounding 1.5M+ user-generated videos.

Using the Salam Kissan song and the campaign hashtag, users were encouraged to create videos paying tribute to farmers, who work tirelessly without recognition. The response to the campaign was beyond all expectations, with celebrities, influencers and the general public all taking part.  Over 1.5M user-generated videos were created, which garnered a staggering 4.19B+ views and over 277M likes.

Compared to last year, this year’s campaign with SnackVideo produced 3 times the result with the participation and reach going beyond expectations. The success of the campaign bagged SnackVideo the award for best social media campaign at the Pakistan Digital Awards 2022.

The Pakistan Digital Awards is an independent platform that recognizes and rewards the best digital platforms and talent across the country. With over 400 campaigns and nearly 700 participants, the award is a prestigious title for any brand. 

Daily Pakistan Global Web Desk

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Today Currency Rates in Pakistan - Rupee to US Dollar, Euro, Pound, Dirham, Riyal - 21 July 2024

Pakistani currency rates against US Dollar and other currencies on July 21, 2024 (Sunday) in open market.

USD to PKR Rate Today

US dollar was being quoted at 279.15 for buying and 280.85 for selling. Euro's buying rate remains stable at 301.25 and selling rate is 303.25.

British Pound rate is 354.75 for buying, and 358.25 for selling. UAE Dirham AED was at 76.4 and Saudi Riyal lowered to 73.60.

Currency Rates Today

Currency Symbol Buying Selling
US Dollar USD 279.15 280.85
Euro EUR 301.35 303.25
UK Pound Sterling GBP 354.75 358.25 
U.A.E Dirham AED 76.40 77.15
Saudi Riyal SAR 73.60 74.32
Australian Dollar AUD 184.75 186.55
Bahrain Dinar BHD 741.15 749.15
Canadian Dollar CAD 203.50 205.50
China Yuan CNY 38.35 38.75
Danish Krone DKK 40.05 40.45
Hong Kong Dollar HKD 35.70 36.05
Indian Rupee INR 36.05 36.05
Japanese Yen JPY 1.91 1.99
Kuwaiti Dinar KWD 908.25 917.35
Malaysian Ringgit MYR 58.95 59.75
New Zealand Dollar NZD 169.24 171.24
Norwegians Krone NOK 26.04 26.34
Omani Riyal OMR 722.87 730.89
Qatari Riyal QAR 76.39 77.09
Singapore Dollar SGD 202.00 204.00
Swedish Korona SEK 26.40 26.70
Swiss Franc CHF 309.05 311.55
Thai Bhat THB 7.50 7.65

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