Terror tapers off as tourist arrivals surge by 30% in Pakistan

01:14 PM | 26 Apr, 2018
Terror tapers off as tourist arrivals surge by 30% in Pakistan
ISLAMABAD - Significantly improved security situation has helped boost annual tourist arrivals in Pakistan by 300% since past few years with 1.75 million visitors arriving in 2017.

According to Pakistan Tourism Development Corporation (PTDC), domestic travellers have been increased by 30%, while Jovago, the top hotel booking and e-commerce site in Pakistan, claimed hotel bookings increased by 80-90% percent in 2017.

According to Jovago, over the past few years, Pakistan has seen a rapid increase in its tourism industry. A lot of credit, for which, goes to the internet and publicity. It has immensely contributed towards the development and growth of the tourism industry in Pakistan.

World Travel and Tourism Council (WTTC) puts the total contribution of tourism to Pakistan’s economy at $19.4 billion last year or 6.9 percent of the gross domestic product. In a decade, the WTTC expects that to rise to $36.1 billion.

The government has been making efforts to promote tourism and make PTDC a financially viable organisation, said Managing Director PTDC Ch. Abdul Ghafoor while talking to state-run news agency.

The PTDC and the University of Management and Technology (UMT) Lahore signed a MoU for the sponsorship of PTDC’s publicity material including banners, website, seminars and conferences. Products and service of PTDC will also be promoted through social media, added Ghafoor.

PTDC has recently launched Pakistan Tourism Friends Club, in which members of the club will get exclusive 20% discount on PTDC facilities.