2022 and Beyond: The Future of Social Media

Faizan Naeem 02:38 PM | 27 Dec, 2021
2022 and Beyond: The Future of Social Media

The realm of social media has changed drastically over the past few years. With about 4.55 billion active social media users, staying on top of this game is crucial for brands and business owners. But how can you successfully predict the next big trend in social media - and capitalize on it?

We know it takes a lot of brain-racking to build your social media strategy. The COVID-19 pandemic disrupted traditional ways of communication and consequently social media right before our eyes. In this situation, despite all their efforts, sometimes digital marketers find themselves failing.

It is a worrisome situation but this blog is here to make things better for you. Let’s discuss some up and coming trends of social media in 2022 and beyond:

Influencer Marketing - You’ll Need It:

The trend has taken great popularity in 2021. In the future, social media influencers will be highly invested in promoting products and services. 7% of companies invested over a million dollars towards influencer marketing in 2020 alone - and the trend has only seen exponential growth.

If you are a small business, you can contact micro-influencers to bring higher engagement among your target audience on social media. Of course, they charge lesser and make it affordable for SMEs to boost awareness and win sales. 

AI and Chatbots - IT is Everything:

Thanks to artificial intelligence, we can now use chatbots that simplify customer support for businesses. It has now become simpler to reach out to brands on social media. But humans can commit errors and not respond with as much efficiency as AI bots. Not only do they respond instantly, they keep up brand tone consistent, and cater situations effectively.

So if you wish to stay in competition, you will have to use these drag and drop chatbots to support your business.

Sales Through Social Media - Grab That Gold:

Just like the Facebook marketplace, pretty much every social media platform is now offering tools to promote your sales and generate engagement. With advanced tools, such as Facebook Pixel, you can track your buyer's journey.

Remember, these social media tools will be of extra essence in the near future.

Facebook Groups - Connect With Likeminded People:

Groups on Facebook have started gathering a lot of attention. New features such as story updates and live video content is great for you to connect with your audience and communicate on a more personal level. Using groups, you will not only be able to get feedback but also generate additional engagement.

Brand Transparency - Overcome Privacy Issues:

Remember the Cambridge Analytica case? Facebook caused a lot of privacy issues for users in the past but situations have changed now. In fact, since the scandal, 55% of customers felt that brands became more transparent on social media. The surveys showed how important brand transparency is for consumers. Thus, last but not the least, you need to grow as a transparent brand to succeed among consumers.

Final Words

Social Media started as a means of communication but it has now evolved into an extremely powerful marketing tool - one that can make or break your business. So if you want your business to succeed in 2022 and beyond, stay tuned to understand and leverage the new features of different social networks!

Faizan Naeem
Faizan Naeem

The writer is the founder & CEO of Digital Genie Marketing, Entrepreneur, Digital Marketing. He can be contacted at @imFaizanNaeem.


KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on January 27, 2023 (Friday).

Source: Forex Association of Pakistan. (last update 07:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 253.5 255.5
Euro EUR 274 276.7
UK Pound Sterling GBP 311 314
U.A.E Dirham AED 68.7 69.3
Saudi Riyal SAR 66.4 67
Australian Dollar AUD 176 178
Bahrain Dinar BHD 615.68 620.18
Canadian Dollar CAD 186 188
China Yuan CNY 34.12 34.37
Danish Krone DKK 33.83 34.18
Hong Kong Dollar HKD 29.52 29.87
Indian Rupee INR 2.81 2.89
Japanese Yen JPY 2.5 2.54
Kuwaiti Dinar KWD 756.69 761.69
Malaysian Ringgit MYR 52.59 53.04
New Zealand Dollar NZD 148.33 149.53
Norwegians Krone NOK 22.43 22.73
Omani Riyal OMR 600.37 604.87
Qatari Riyal ‎QAR 63.5 64
Singapore Dollar SGD 178 179.3
Swedish Korona SEK 21.78 22.08
Swiss Franc CHF 250.23 251.98
Thai Bhat THB 6.98 7.08

KARACHI – The price of a single tola of 24-karat gold in Pakistan is Rs197,900 on Friday. The price of 10 grams of 24k gold was recorded at Rs168,000.

Likewise, 10 grams of 22k gold were being traded for Rs150,300 while a single tola of 22-karat gold was being sold at Rs 173,200.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 197,900 PKR 2,100
Karachi PKR 197,900 PKR 2,100
Islamabad PKR 197,900 PKR 2,100
Peshawar PKR 197,900 PKR 2,100
Quetta PKR 197,900 PKR 2,100
Sialkot PKR 197,900 PKR 2,100
Attock PKR 197,900 PKR 2,100
Gujranwala PKR 197,900 PKR 2,100
Jehlum PKR 197,900 PKR 2,100
Multan PKR 197,900 PKR 2,100
Bahawalpur PKR 197,900 PKR 2,100
Gujrat PKR 197,900 PKR 2,100
Nawabshah PKR 197,900 PKR 2,100
Chakwal PKR 197,900 PKR 2,100
Hyderabad PKR 197,900 PKR 2,100
Nowshehra PKR 197,900 PKR 2,100
Sargodha PKR 197,900 PKR 2,100
Faisalabad PKR 197,900 PKR 2,100
Mirpur PKR 197,900 PKR 2,100


Follow us on Facebook

Follow us on Twitter

Sign up for Newsletter