2022 and Beyond: The Future of Social Media

02:38 PM | 27 Dec, 2021
2022 and Beyond: The Future of Social Media

The realm of social media has changed drastically over the past few years. With about 4.55 billion active social media users, staying on top of this game is crucial for brands and business owners. But how can you successfully predict the next big trend in social media - and capitalize on it?

We know it takes a lot of brain-racking to build your social media strategy. The COVID-19 pandemic disrupted traditional ways of communication and consequently social media right before our eyes. In this situation, despite all their efforts, sometimes digital marketers find themselves failing.

It is a worrisome situation but this blog is here to make things better for you. Let’s discuss some up and coming trends of social media in 2022 and beyond:

Influencer Marketing - You’ll Need It:

The trend has taken great popularity in 2021. In the future, social media influencers will be highly invested in promoting products and services. 7% of companies invested over a million dollars towards influencer marketing in 2020 alone - and the trend has only seen exponential growth.

If you are a small business, you can contact micro-influencers to bring higher engagement among your target audience on social media. Of course, they charge lesser and make it affordable for SMEs to boost awareness and win sales. 

AI and Chatbots - IT is Everything:

Thanks to artificial intelligence, we can now use chatbots that simplify customer support for businesses. It has now become simpler to reach out to brands on social media. But humans can commit errors and not respond with as much efficiency as AI bots. Not only do they respond instantly, they keep up brand tone consistent, and cater situations effectively.

So if you wish to stay in competition, you will have to use these drag and drop chatbots to support your business.

Sales Through Social Media - Grab That Gold:

Just like the Facebook marketplace, pretty much every social media platform is now offering tools to promote your sales and generate engagement. With advanced tools, such as Facebook Pixel, you can track your buyer's journey.

Remember, these social media tools will be of extra essence in the near future.

Facebook Groups - Connect With Likeminded People:

Groups on Facebook have started gathering a lot of attention. New features such as story updates and live video content is great for you to connect with your audience and communicate on a more personal level. Using groups, you will not only be able to get feedback but also generate additional engagement.

Brand Transparency - Overcome Privacy Issues:

Remember the Cambridge Analytica case? Facebook caused a lot of privacy issues for users in the past but situations have changed now. In fact, since the scandal, 55% of customers felt that brands became more transparent on social media. The surveys showed how important brand transparency is for consumers. Thus, last but not the least, you need to grow as a transparent brand to succeed among consumers.

Final Words

Social Media started as a means of communication but it has now evolved into an extremely powerful marketing tool - one that can make or break your business. So if you want your business to succeed in 2022 and beyond, stay tuned to understand and leverage the new features of different social networks!

Faizan Naeem
Faizan Naeem

The writer is the founder & CEO of Digital Genie Marketing, Entrepreneur, Digital Marketing. He can be contacted at @imFaizanNaeem.


Pakistani rupee sees marginal decline against US Dollar, Euro, Dirham, & Riyal; check forex rates

Pakistani rupee witnessed marginal losses against US dollar, and other currencies in the open market.

Dollar Rate in Pakistan Today

On Wednesday, the dollar was being quoted at 285.6 for selling and 288.65 for buying purposes.

Euro price stands at 312 for buying and 315 for selling. British Pound rate stands at 360 for buying, and 363 for selling.

UAE Dirham AED stands at 78.25 whereas the Saudi Riyal also witnessed fall and new price stands at 76.25.

Today's currency exchange rates in Pakistan - 29 November 2023

Currency Symbol Buying Selling
US Dollar ‎USD 285.6  288.65 
Euro EUR 312  315 
UK Pound Sterling GBP 360  363
U.A.E Dirham AED 78.25  79
Saudi Riyal SAR 76.25 77.25
Australian Dollar AUD 187.2 189
Bahrain Dinar BHD 750.11 758.11
Canadian Dollar CAD 209 211
China Yuan CNY 39.58 39.98
Danish Krone DKK 41.38 41.78
Hong Kong Dollar HKD 36.24 36.59
Indian Rupee INR 3.39 3.5
Japanese Yen JPY 1.55 1.63
Kuwaiti Dinar KWD 914.36 923.36
Malaysian Ringgit MYR 60.38 60.98
New Zealand Dollar NZD 173.44 175.44
Norwegians Krone NOK 26.25 26.55
Omani Riyal OMR 741.26 749.26
Qatari Riyal ‎QAR 77.63 78.33
Singapore Dollar SGD 211 213
Swedish Korona SEK 26.93 27.23
Swiss Franc CHF 320.1 322.6
Thai Bhat THB 8.01 8.16

Gold rates see big increase in Pakistan; Check today gold price here

KARACHI – The gold price moved up down in the local market in line with massive increase in international market.

Gold Rates in Pakistan Today - 29 November 2023

On Wednesday, the single tola of 24 Karat gold was available at Rs218,000, and the price for 10-gram gold saw an increase of Rs943 to reach Rs186,900.

Meanwhile, the 22 Karat Gold price stands at Rs199,830, 21 karat rate for each tola is Rs190,750 and 18k gold rate hoveres around Rs163,500.00.

In international market, the price of precious metal went up by $29 to settle at $2,044 per ounce.

Today Gold Rate in Pakistan

City Gold Silver
Lahore PKR 218,000 PKR 2,610
Karachi PKR 218,000 PKR 2,610
Islamabad PKR 218,000 PKR 2,610
Peshawar PKR 218,000 PKR 2,610
Quetta PKR 218,000 PKR 2,610
Sialkot PKR 218,000 PKR 2,610
Attock PKR 218,000 PKR 2,610
Gujranwala PKR 218,000 PKR 2,610
Jehlum PKR 218,000 PKR 2,610
Multan PKR 218,000 PKR 2,610
Bahawalpur PKR 218,000 PKR 2,610
Gujrat PKR 218,000 PKR 2,610
Nawabshah PKR 218,000 PKR 2,610
Chakwal PKR 218,000 PKR 2,610
Hyderabad PKR 218,000 PKR 2,610
Nowshehra PKR 218,000 PKR 2,610
Sargodha PKR 218,000 PKR 2,610
Faisalabad PKR 218,000 PKR 2,610
Mirpur PKR 218,000 PKR 2,610


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