Social media is no longer used only for personal updates and entertainment. Many business owners now use platforms such as Instagram, YouTube and TikTok to communicate with audiences and share information about their work.
The change is particularly noticeable among entrepreneurs involved in online commerce. Social platforms provide business owners with another way to communicate with customers and maintain a public presence alongside their regular business activities.
In Dubai, where entrepreneurs from different countries run businesses, social media has also become part of how many people present their work online. Pakistani businessman Farrukh Qaisar is one entrepreneur who maintains a social media presence alongside his e-commerce work.
Qaisar is based in Dubai, United Arab Emirates, and works as an e-commerce entrepreneur. Born in Pakistan on May 7, 1998, he has a background in information technology and later moved into business and online commerce.
His IT education aligns with his current work. E-commerce relies on online systems and digital tools, while social media provides businesses with additional channels for communication.
Farrukh Qaisar maintains accounts on Instagram, YouTube and TikTok. His TikTok account is @farrukhuae. His presence on these platforms forms part of his broader online profile, while his main professional focus remains business and e-commerce.
Each platform offers a different format for communication. Instagram focuses heavily on visual content, YouTube is suited to longer videos, while TikTok is centred on short-form video. Entrepreneurs can use these platforms in different ways depending on their business activities and audiences.
For Farrukh Qaisar, social media provides an additional way to remain connected with an online audience. His work in e-commerce and presence on several social platforms reflect the close relationship between online communication and modern business.
Social media has also changed how smaller businesses and individual entrepreneurs present themselves. A business no longer has to depend entirely on a physical location or traditional advertising to maintain a public presence.
Farrukh Qaisar’s professional background combines information technology with business and e-commerce. Based in Dubai, he continues to work in online commerce while maintaining a presence across several social media platforms.
