LONDON (Web Desk) – Summers are busy in London. This is the season of shopping when an estimated 50,000 visitors come to London from Gulf to beat the blazing heat of the Muslim states, reported The Guardian.
For the past few years the season has coincided with Ramadan, bringing in more cash for the supermarket chains in London.
Several upscale supermarkets have extended store hours, made special arrangements and introduced special line of clothing for Ramadan.
Selfridges has extended store hours, while Westfield has made special prayer rooms and hired Arab-speaking staff during Ramadan. Mango has launched a special Ramadan collection called ‘The Perfect Guest’ that comprises of ‘long, flowing gowns and wide-leg trousers’.
Similarly, DKNY launched their Ramadan collection last year, which was a range of duster coats, leather jackets and silk jogging bottoms. While, Armani is set to release a box of Ramadan chocolates.
According to 2014 study by Worldpay, a company that processes card payments, a Gulf shopper spends £152 per transaction. Among them, Qatari shoppers spend the most, an average £288.17 per trip to a shopping mall.
