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Tecno to launch COVID-19 CSR campaign featuring the brand face, Mehwish Hayat

05:13 PM | 4 May, 2020
Tecno to launch COVID-19 CSR campaign featuring the brand face, Mehwish Hayat

LAHORE - TECNO has finally launched its most awaited CSR campaign featuring the talented brand ambassador, Mehwish Hayat. The underlying motivation behind this campaign is to spread awareness among people to fight back COVID-19. The recipient of the Excellency Award inaugurated the #ExpectMoreSafe challenge on TikTok.

The CSR campaign highlights health safety measures and everyday life hygiene with a tinge of entertainment. The short video uploaded on TikTok features Mehwish Hayat moving rhythmically and using hand gestures to convey the safety measures embedded in the lyrics. #ExpectMoreSafe challenge requires you to act and adopt habits like washing your hands/ sanitizing them frequently, wearing a face mask, disinfecting your surroundings, and continue to observe social distancing.

The Brand Ambassador, Mehwish Hayat, calls out the worldwide fanbase of TECNO and TikTok users for the challenge. It requires the participants to act or perform a duet on the lyrical fusion, reinforcing safety measures. To participate, all you have to do is to go to the link: https://tiktok.com/@tecnomobilepakistan, upload your video and get a chance to win the exclusive Camon 15.

Sharing his vision, TECNO’s general manager, Creek Ma, said: “TikTok is the most downloaded app amongst Generation Z. We are glad to launch our most insightful CSR campaign through its platform. Also, we feel proud to feature our brand ambassador Mehwish Hayat in this safety-driven cause. TECNO would always be one step ahead in aiding the world to fight COVID-19 and shred its horrors with a leap of melody”

Nevertheless, TECNO has again proved its unique innovative capability by inaugurating the Covid-19 CSR campaign through TikTok’s platform. The initiated challenge is all about educating the audience while engaging them musically. The success of this campaign could be anticipated due to its underlying welfare cause to inform and save humanity. TECNO has once again exemplified its rivals by acting responsibly and making deep connections with its consumers in these times of distress.

Daily Pakistan Global Web Desk

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PKR exchange rate to US dollar, Euro, Pound, Dirham, and Riyal - 21 Feb 2024

Pakistani currency remains stable against US dollar and other currencies in the open market on February 21, 2024 (Wednesday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.6 for buying and 282.4 for selling.

Euro comes down to 300 for buying and 303 for selling while British Pound rate stands at 350.5 for buying, and 354 for selling.

UAE Dirham AED hovers at 76.15 whereas the Saudi Riyal saw slight increase, with new rates at 74.35.

Today’s currency exchange rates in Pakistan - 21 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.6 282.4
Euro EUR 300 303
UK Pound Sterling GBP 350.5 354
U.A.E Dirham AED 76.15 76.9
Saudi Riyal SAR 74.35 75.1
Australian Dollar AUD 181 183
Bahrain Dinar BHD 743.32 751.32
Canadian Dollar CAD 207 209
China Yuan CNY 38.89 39.29
Danish Krone DKK 40.38 40.78
Hong Kong Dollar HKD 35.74 36.09
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 902.41 911.41
Malaysian Ringgit MYR 58.6 59.2
New Zealand Dollar NZD 171.68 173.68
Norwegians Krone NOK 26.43 26.73
Omani Riyal OMR 725.96 733.96
Qatari Riyal QAR 76.76 77.46
Singapore Dollar SGD 207 209
Swedish Korona SEK 26.53 26.83
Swiss Franc CHF 316.9 319.4
Thai Bhat THB 7.93 8.08

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