Powerhouses come together: Warda signs Ali Xeeshan at their new store Launch

01:22 PM | 5 Mar, 2016
Powerhouses come together: Warda signs Ali Xeeshan at their new store Launch

Lahore (Web Desk) – Warda, one of the biggest fashion hubs signed Ali Xeeshan on a launch ceremony for their new flagship store at MM Alam.

Ali Xeeshan is recognized for creating a story behind the hues of color on the canvas and Warda is well-known for the quality that it provides .This dynamic duo is bringing together creativity and quality with a rich color palette and spell binding silhouettes. While the focus this time will be .The ingenious amalgam of colors and geometric prints are going to break the monotony in the lawn designs that has been lately witnessed ; With an eccentric mix of digital prints and embroideries, Ali's creative genius is about to make its way into the lawn industry bringing something new to an industry that had long lost its lustre'.

Warda displayed its latest collection in Stores. The lawn collection exudes vibrancy and is inspired by local cultural influences. Ali Xeeshan has an enviable eye for color and thus the lawn designs are characteristically chic. The collection, as is inspired by rich Pakistani cultural heritage, each design of it features diverse elements with interplay of patterns colors and textures to give depth and versatility. 

While the focus this time will certainly be on the uniqueness of the collection as Arsalan Aziz Sheikh(Marketing Head of WARDA) said "We have spent unimaginable time and effort to translate the Ali Xeeshan brand aesthetic into a lawn collection. It is very different from how lawn is usually monotonously done. With new creative designs, vibrant digital patterns and unique silhouettes our lawn will be a standout this year’.

The event was attended by people from fashion fraternity. The main highlight of the event was Ahsan Khan who came to support Warda Lawn. There was a Live Jamming session at the launch which rocked the evening.

Here are few pictures from the event that we are sharing with you.