Exclusive: How vivo is ruling the smartphone market in Pakistan?

Product Director Oliver Shen shares insights on the latest vivo V25 5G and V25e

Sarfraz Ali 03:26 PM | 9 Feb, 2023
Exclusive: How vivo is ruling the smartphone market in Pakistan?
Source: vivo Pakistan Product Director Mr. Oliver Shen

With the quick evolution of technology, smartphone brands are trying to provide the most up-to-date and cutting-edge technologies to fulfil their consumers’ needs. vivo is one of the top players in this industry, renowned for offering trendy and camera-oriented devices at reasonable prices. 

vivo gives great importance to photography and is continually investing in new camera-related advancements. Adhering to the BENFEN philosophy, vivo is dedicated to delivering the most advanced technology and unparalleled user experience to its customers, with a particular focus on those who have enthusiasm for photography and futuristic smartphone features. Recently, vivo launched its V25 5G and V25e in Pakistan, a range of smartphones that caters to the diverse needs of Pakistani consumers. 

For this, Daily Pakistan got a chance to interview vivo Pakistan’s Product Director Mr Oliver Shen. In this interview, Mr Shen discusses the brand's innovative technologies, partnerships, and the latest smartphones offered by the company, with a particular focus on the vivo V25 5G and V25e.


Daily Pakistan: Can you share vivo's vision for 2023 in terms of the company's plans and goals for the V25 5G and V25e specifically in the Pakistani market?

Mr Shen: vivo is constantly working on developing new and advanced technology to cater to the needs of Pakistani consumers. We hope that vivo V25 5G and V25e prove to be a positive addition to our customers’ lives, either helping them in their camera endeavours or with their fashion aspirations with the Colour Changing Glass on the back. 

vivo’s vision for 2023 is to continue to expand our presence in Pakistan while providing our customers with a more focused camera experience and continuing to provide improvements to the design, for which the V series is well known. 

We are committed to working closely with our partners and customers to achieve our goal of bringing the latest technological innovations to Pakistani consumers.

Daily Pakistan: How have vivo V25 5G and V25e been received by customers in Pakistan? Can you share any insights on the emotions and reactions of customers towards the devices and their features?

Mr Shen: I am pleased to report that vivo V25 5G and V25e have been enthusiastically received by customers in Pakistan. Customers have praised the unique Colour Changing Glass feature, as well as the Fluorite AG Glass which gives the devices a glittery and galaxy-like appearance.

Many customers have also appreciated the comfortable and lightweight design of the vivo V25 5G and V25e, despite its glass construction. Overall, customers in Pakistan have expressed satisfaction with the V25 Series and its features.

Daily Pakistan: What are vivo's goals for the long-term future in the Pakistani market?

Mr. Shen: vivo’s long-term vision for the Pakistani market is to continue providing cutting-edge technology and innovative features in our devices while also ensuring they are accessible to a wide range of customers. 

We plan to continue investing in research and development to bring new and exciting advancements in camera technology, design, and the overall user experience to the Pakistani market. Additionally, we also want to focus on building a strong and positive relationship with our customers in Pakistan by listening to their feedback and addressing their needs. To be specific, we will keep expanding our presence by providing technology that caters to the local consumers' demands and aspirations.

Daily Pakistan: In light of the recent launch of vivo V25 5G and V25e in Pakistan, how do you anticipate the sales volume to be in the Pakistani market?

Mr. Shen: I am optimistic about the sales volume for the recently launched vivo V25 5G and V25e in the Pakistani market. Both devices boast several innovative features such as a Liquid Cooling System, the Bokeh Flare Portrait, as well as Hybrid Image Stabilization to offset any shaking that might prevent you from grabbing that perfect picture.

Additionally, vivo V25 5G and V25e have received positive feedback from customers in Pakistan, who have rapturously praised the Bokeh Flare Portrait feature for its ability to turn point light sources in the background into dreamlike flare bokeh and create a sharp contrast. We believe that these unique features and customer satisfaction will drive sales for both V25 Series smartphones in the Pakistani market.  

Daily Pakistan: Do you think the sales volume for the V25 5G and V25e has been affected by issues like a lack of stereo speakers and a requirement to update the user interface? Is vivo taking any proactive measures to address these concerns made by consumers in Pakistan?

Mr. Shen: vivo always prioritizes consumer demand and is committed to creating optimal products and experiences for users in different markets according to local consumer habits. V25 5G and V25e have an immersive speaker system that offers a captivating audio feast. A fully enclosed speaker with 0.55mm amplitude and 0.91CC sound cavity, coupled with the in-depth customized audio algorithm, enables the cinema-like speaker effect. 

On the basis of analysis of the sound source, path processing, playing device, human ears, and brain, corresponding optimization technologies are provided to realize "full-path listening experience improvement". 

Audio Super Resolution algorithm + earphone adaptation algorithm + human ear customization algorithm + listening preference algorithm are applied to each aspect to bring a better listening experience to users. In terms of the user interface, vivo has conducted in-depth market research and constantly adjusts and optimizes the operating system to better meet the needs of the global market and local user habits. Looking ahead, vivo will continue to listen to constructive feedback from users and commit to building suitable products for users across all its diverse markets.

Sarfraz Ali
Sarfraz Ali

The author is working as Editor Digital Media for Daily Pakistan and can be reached @ItsSarfrazAli.


Today's currency exchange rates in Pakistan - Dollar, Euro, Pound, Riyal rates on April 01, 2023

KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on April 01 , 2023 (Saturday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 283.6 286.65
Euro EUR 308 311
UK Pound Sterling GBP 350.5 354
U.A.E Dirham AED 77.2 77.9
Saudi Riyal SAR 75.5 76.5
Australian Dollar AUD 187.5 189.9
Bahrain Dinar BHD 754.25 762.25
Canadian Dollar CAD 206.5 208.7
China Yuan CNY 41.16 41.56
Danish Krone DKK 41.49 41.89
Hong Kong Dollar HKD 36.11 36.46
Indian Rupee INR 3.45 3.56
Japanese Yen JPY 2.25 2.3
Kuwaiti Dinar KWD 924.86 933.86
Malaysian Ringgit MYR 64.14 64.73
New Zealand Dollar NZD 176.37 178.38
Norwegians Krone NOK 27.16 27.46
Omani Riyal OMR 736.57 144.51
Qatari Riyal ‎QAR


Singapore Dollar SGD 209.5 211.5
Swedish Korona SEK 27.35 27.65
Swiss Franc CHF 310.26


Thai Bhat THB 8.29 8.44

Today's gold rates in Pakistan – 01 April 2023

KARACHI - The price of a single tola of 24-karat gold in Pakistan is Rs 209,000 on Saturday.The price of 10 grams of 24k gold was recorded at Rs179,190.   

Likewise, 10 grams of 22k gold were being traded for Rs163,624 while a single tola of 22-karat gold was being sold at Rs 190,880.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 209,000 PKR 2,525
Karachi PKR 209,000 PKR 2,525
Islamabad PKR 209,000 PKR 2,525
Peshawar PKR 209,000 PKR 2,525
Quetta PKR 209,000 PKR 2,525
Sialkot PKR 209,000 PKR 2,525
Attock PKR 209,000 PKR 2,525
Gujranwala PKR 209,000 PKR 2,525
Jehlum PKR 209,000 PKR 2,525
Multan PKR 209,000 PKR 2,525
Bahawalpur PKR 209,000 PKR 2,525
Gujrat PKR 209,000 PKR 2,525
Nawabshah PKR 209,000 PKR 2,525
Chakwal PKR 209,000 PKR 2,525
Hyderabad PKR 209,000 PKR 2,525
Nowshehra PKR 209,000 PKR 2,525
Sargodha PKR 209,000 PKR 2,525
Faisalabad PKR 209,000 PKR 2,525
Mirpur PKR 209,000 PKR 2,525


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