Orient edge Universal McCann wins Turkish FMCG giant Hayat Kimya media business

02:43 PM | 12 Mar, 2018
Orient edge Universal McCann wins Turkish FMCG giant Hayat Kimya media business
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After Universal McCann won Nippon paints business with the launch of its campaign over the weekend, Orient edge UM also secured the Turkish FMCG Giant Hayat Kimya media business in Pakistan.

With the latest victory, Universal McCann will be doing the conventional & the Digital media activities for the company which is set to Launch two of its brand i.e. Molfix (Baby Diapers) & Papia and familia (toilet paper, paper towel, facial tissue).

The company, which is also regarded as the world’s 5th largest branded baby diaper manufacturer and the largest tissue manufacturer in Middle East, Eastern Europe and Africa, is bringing its innovative and high-performance products to Pakistan and it will continue to invest $150 million in Pakistan in the near future.

Universal McCann has been doing a remarkable job ever since its inception, a harbinger of which is their services for existing clients such as KFC, Qmobile, Suzuki & Osaka Volta (to name a few) that came to the limelight by the extensive media activities through Orient edge UM.

-PR