Pakistan Resolution Day, better known as Pakistan Day falls on the 23rd of March and is celebrated as a day of commemoration for the passing of the Lahore Resolution way back in 1940. The day marks a lot of prominent changes in the country’s history, especially it’s transition into the world’s first Islamic republic.
From then to now, the day is celebrated without fail throughout the nation as a public holiday. And with that holiday come a lot of ways for people to celebrate including the notion of the Pakistan Day sales. There is nothing wrong with high earning brands cutting down their costs and allowing the public to splurge a bit, however it raises certain eminent questions.
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Should we turn this historical and important day into another consumer driven sale fest? Should companies so un-apologetically make profits off off patriot sentiments? And that leads us to the most important question; Are we as a nation so engrossed within our own lives that we sometimes fail to see the bigger picture?
We see many recurring sales from brand after brand, this look at the Pakistan sales extravaganza by SiddySays says it all;
The fact that aunties with sale fever go viral on social media time and again shows us that we might be losing track of what really makes us proud Pakistanis-is this what it’s all about?
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