Become an e-commerce expert with DirAction

03:32 PM | 28 Dec, 2021
Become an e-commerce expert with DirAction

As the pandemic hit, Pakistan’s e-commerce ecosystem has grown to become a PKR 96 Billion industry after businesses and consumers were forced to go online. This is just one indicator of the immense potential this industry holds and that is what DirAction has tapped into. 

Given that Pakistan is a youth-intensive nation, there is untapped potential waiting to be channeled. The youth is brimming with talent, energy, and ideas but is in need of opportunities and direction. With the cost of basic education and necessities, it’s no secret that financial strains are on every family. Unfortunately, the size of our job market is not big enough to meet this increasing demand. This gap can only be filled with roughly 2 million jobs being created annually – which is far from the reality. This brings forth the need for platforms that open more avenues of employment and income generation. 

Internet is that one tool that our youth is the fastest in adapting to, so why not make this their strength? Leveraging the potential of e-commerce, DirAction is empowering the youth to become self-sustainable by creating an alternate route for them to achieve financial independence. The company is an e-commerce skill-development and investment firm that dares people to win by equipping them with the right skills and mindset.

With a special focus on youth and women, DirAction is on a mission to make Pakistan one of the largest e-commerce ecosystems in the world. Focusing on the world’s largest e-commerce platforms such as Amazon, Alibaba & e-bay, the company trains individuals to become either an online manager for an existing seller or start their own online businesses. Here is a snapshot of some of the courses they offer. 

1. Virtual Manager

 This training enables you to learn all necessary skills that equip you enough to become a Virtual Assistant or Virtual Manager of an existing seller on any e-commerce platform such as product research, sourcing & logistics, listing, branding, PPC & ranking. By becoming a virtual manager, you can start earning right away as a freelancer. 

 2. Wholesale Seller

 This program trains you to open your own online store and sell highly profitable top-rated brands. In this training, you learn skills such as how to negotiate for brand approval, master the art of business development, communication, and financial management among others.

 3. Private Label 

 Having your Private Label business means that you start selling products on a given e-commerce platform with your own brand. This program trains you on how to hunt for profitable products and then sell them with your own brand label. 

 Women With DirAction

 Our women are our biggest asset who not only form 48.54% of our nation but also possess natural strengths such as multi-tasking, empathy, and meticulous attention to detail. For Pakistan to become one of the strongest economies and nations of the world, it is imperative for this significant half of our population to be equipped, enabled, and empowered to become effective economic contributors. E-commerce takes away one major problem faced by women – commute. When the future of work is digital, why not make the most of it? The digital landscape can become their biggest strength.

 Through a custom-designed program for women, “Women With DirAction”, DirAction equips them with not just the technical skills but also empowers them with an entrepreneurial mindset to start, grow and scale their e-businesses through self-development and entrepreneurship workshops. The ethos behind this training is to build the self-esteem of our women. Women of all ages are eligible to apply.

Additionally, the top graduates of all DirAction tracks will be offered a membership of DirAct Access Club enabling them to either raise investment for their own e-commerce store or become investors themselves to support others.

The registrations for all course tracks are open with early discounts available. For details visit or call on 0333-1128731 / 0333-1128732. 

To know more, join their Facebook community – ‘E-Commerce By DirAction’ at:


Pakistani rupee exchange rate to US dollar, Euro, Pound, Dirham, and Riyal - 4 Dec  2023

Pakistani rupee's value remained stable against US dollar, Euro, Pound, Dirham, Riyal and other currencies in the open market.

Dollar Rate in Pakistan Today

On Monday, the US dollar was being quoted at 285.15 for buying and 287.95 for selling.

Euro rate stands at 309.9 for buying and 310.5 for selling. British Pound GBP rate stands at 359.4 for buying, and 360.05 for selling.

UAE Dirham AED currently hovers around 77.45 while rate of Saudi Riyal stands at 75.82.

Today’s currency exchange rates in Pakistan – 4 December 2023

Currency Symbol Buying Selling
US Dollar USD 285.15  287.95 
Euro EUR 309.9  310.5 
UK Pound Sterling GBP 359.4  360.05 
U.A.E Dirham AED 77.45 77.6
Saudi Riyal SAR 75.82 75.97
Australian Dollar AUD 187.72 188.22
Bahrain Dinar BHD 759.94 767.94
Canadian Dollar CAD 209.99 210.49
China Yuan CNY 39.78 39.88
Danish Krone DKK 41.95 42.05
Hong Kong Dollar HKD 36.38 36.48
Indian Rupee INR 3.39 3.5
Japanese Yen JPY 1.49 1.56
Kuwaiti Dinar KWD 926.39 935.39
Malaysian Ringgit MYR 60.38 60.98
New Zealand Dollar NZD 173.44 175.44
Norwegians Krone NOK 26.25 26.55
Omani Riyal OMR 742.16 750.18
Qatari Riyal QAR 78.5 79.2
Singapore Dollar SGD 212.45 212.95
Swedish Korona SEK 27.09 27.19
Swiss Franc CHF 325.38 325.88
Thai Bhat THB 8.05 8.09

Gold prices in Pakistan move down despite positive global cues

The gold remained under pressure as the precious metal moved down despite an upward trend in the international market.

Gold Rates in Pakistan Today - 4 December 2023

On the first day of the week, the price of a single tola of 24-karat gold stands at Rs217,000 and 10 grams of 24k gold costs Rs186,043 

A single tola of 22-karat gold costs Rs170,539, while 21 karat rate for each tola is Rs. 192,325 and the price of 18k gold is Rs164,850.

In the global market, gold prices hover at around $2086, gaining $14.44 on Monday.

Today Gold Rate in Pakistan

City Gold Silver
Lahore PKR 217,000 PKR 2,720
Karachi PKR 217,000 PKR 2,720
Islamabad PKR 217,000 PKR 2,720
Peshawar PKR 217,000 PKR 2,720
Quetta PKR 217,000 PKR 2,720
Sialkot PKR 217,000 PKR 2,720
Attock PKR 217,000 PKR 2,720
Gujranwala PKR 217,000 PKR 2,720
Jehlum PKR 217,000 PKR 2,720
Multan PKR 217,000 PKR 2,720
Bahawalpur PKR 217,000 PKR 2,720
Gujrat PKR 217,000 PKR 2,720
Nawabshah PKR 217,000 PKR 2,720
Chakwal PKR 217,000 PKR 2,720
Hyderabad PKR 217,000 PKR 2,720
Nowshehra PKR 217,000 PKR 2,720
Sargodha PKR 217,000 PKR 2,720
Faisalabad PKR 217,000 PKR 2,720
Mirpur PKR 217,000 PKR 2,720


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