Missing dimension in Design seminar held in PUCAD

A seminar on ‘A Missing Dimension in Design’ was conducted in the College of Art and Design, University of the Punjab. Keynote speaker Professor Mahmood Ul Hasan Jafri, former head of design department NCA, has covered a range of design evolution in the world and its missing dimension in Pakistan.

Dr. Ahmad Bilal chaired the session, while the faculty of the College Prof. Asrar H Chishti, Prof. Arif Khan, Farjood Rizvi, Ms. Rabia Nawab, Dr. Sumera are also part of the session. Ms. Aisha Ahmad from LCWU and Ms. Zamania from Comsats also participated in the seminar. This activity is designed by the Students of MPhil (Replica), and almost 150 students attended the session. It is one of the most successful seminars as it talked about the contemporary design issues in Pakistan. Prof. Jafri is an iconic figure in Pakistan Design scene and most appropriate person for this collaborative and experimental work.


The students shared that they found a lot of new dimensions in design and this session will help them in expanding the scope of research. This kind of approach will connect the research with the society and open new possibilities of entrepreneurship.

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