Panasonic Marketing Middle East & Africa FZE (PMMAF) proudly showcased its premium range of ‘Japan Quality’ consumer products at the third leg of the 17th DAWN ALL ABOUT LIFESTYLES event staged on February 2 – 4 in Karachi.
In line with the biggest consumer marketing campaign in the Middle East ‘Makers of Quality. Mastered in Japan.’ rolled out in Pakistan in December, Panasonic again kept its promise to deliver “Japan Quality” products combining a century old heritage of Japanese craftsmanship and quality innovations.
Visitors to the Panasonic stand at the event got a chance to sample best-in-class electronic products. Affluent Pakistani consumers, who demand top quality products, were excited by Panasonic’s range of products on display.
“The demand for Japan quality products in Pakistan is very high, and we are always keen to meet this demand. We remain confident that our products will be a fruitful addition to any Pakistani home. We also offer one of the widest range of consumer product which means that consumers can always count on Panasonic to meet all of their lifestyle needs,” commented Kamran Aziz Pitafi – General Manager, Consumer Sales – Pakistan, PMMAF.
“The DAWN ALL ABOUT LIFESTYLE event is a fantastic platform to showcase ‘Japan Quality’ products in Pakistan, and we were present in Lahore and Karachi this January and February,” added Pitafi.
A range of premium kitchen appliances like the MK-ZJ3500 meat grinders, the MK-F800 food processor and MJ-DJ31 juicer was on display. Other kitchen items included the MX-GX1521 blender and SR-GA421, the 4.2L rice cooker. The 44L-1100W NN-ST785 full convention and the latest premium CD 997 microwave ovens was also showcased.
House hold item likes the NI-GWT980 and NI-GWT960 models of Optimal Care Irons, and NI-JW670 Steam Iron to the MC-CL561 anti-bacterial vacuum cleaner ideal for Pakistan homes were featured. Additionally, on display was the innovative ‘IT’ Twist Cordless Vacuum Cleaner MC-BJ870, which can clean unreachable areas like gaps between the furniture and corners of the wall with its ultra-flexible twist nozzle. The NR-BS60MSAS, side by side refrigerator, PC-18TKF Split Air Conditioner and the NA-F135A1 11.5kg top load washing machine were also top crowd drawers.
The UX-100, a 300w Mini Compo, CD Player, along with the latest TH-65EZ1000 OLED TV, TH-65EX750 UHD TV, and the TH-49EX600 49-inch 4k smart TV, were among the show stealers for Panasonic.
Panasonic also displayed a full range of beauty and grooming product, both for men and women which included foam epilator, hair stylers, hair straighteners, beard styler, and LED display men’s shaver.
Panasonic offers a broad spectrum of Consumer appliances including Kitchen appliances & Audio Video products assuring amazing functionality and durability proudly featuring advanced Japanese technology that provides comfortable life for various households
Panasonic has been strongly catering to the ever-changing consumer demands in Pakistan and actions to deliver phenomenal lifestyle experience reflecting the company’s commitment to endeavor ‘A Better Life, A Better World’ for its customers.
In its 17th successful year in Pakistan, DAWN ALL ABOUT LIFESTYLES is considered to be the definitive platform of all that is new and imaginative in Pakistani lifestyle trends showcasing invigorating shopping, an energizing food court, and plenty of cool activities and entertainment for the whole family.
The DAWN ALL ABOUT LIFESTYLES event had its first two episodes recently in Islamabad and Lahore where Panasonic also showcased its top-of-the-line products.
