LAHORE – Social media forums not only connect people from all over the world but also keep them busy and engaged in tussles sometimes.
Recently the social media users witnessed a tussle going on between two known brands of the Pakistan, Careem, and Pepsi on Twitter.
The online feud started when Careem replied to a customer’s tweet that if they can send a Pepsi bottle instead of the promo code. Below is the post:
https://twitter.com/CareemPAK/status/1064054748414922753?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064054748414922753&ref_url=https%3A%2F%2Fwww.oyeyeah.com%2Fentertainment%2Fpepsi-careem-tweet%2F
To this, Pepsi replied that the ride-hailing company cannot mention their name without approval:
https://twitter.com/pepsipakistan/status/1064065518175440896?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064065518175440896&ref_url=https%3A%2F%2Fwww.oyeyeah.com%2Fentertainment%2Fpepsi-careem-tweet%2F
In reply to Pepsi’s tweet, Careem added a fun element and inquired why Pepsi brand was getting touchy:
https://twitter.com/CareemPAK/status/1064082933265371142?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064082933265371142&ref_url=https%3A%2F%2Fwww.oyeyeah.com%2Fentertainment%2Fpepsi-careem-tweet%2F
Careem kept the ball rolling and took sarcastic jib amid the tussle.
https://twitter.com/CareemPAK/status/1064094600443437058?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064094600443437058&ref_url=https%3A%2F%2Fwww.mangobaaz.com%2Fpepsi-and-careem-are-battling-it-out-on-twitter%2F
But it seemed like Pepsi was not at all in the mood of fun and threatened Careem with sending a legal notice for using their name without approval.
https://twitter.com/pepsipakistan/status/1064104297066086400?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064104297066086400&ref_url=https%3A%2F%2Fwww.oyeyeah.com%2Fentertainment%2Fpepsi-careem-tweet%2F
The matter soon attracted other social media users who started commenting on the issue with more passion. Below are some of the Twitterati’s post, have a laugh watching them:
https://twitter.com/AsadSultan18/status/1064075979839217664?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064075979839217664&ref_url=https%3A%2F%2Fwww.mangobaaz.com%2Fpepsi-and-careem-are-battling-it-out-on-twitter%2F
https://twitter.com/Shumyl/status/1064112671669346304?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064112671669346304&ref_url=https%3A%2F%2Fwww.mangobaaz.com%2Fpepsi-and-careem-are-battling-it-out-on-twitter%2F
https://twitter.com/SFaisalH/status/1064115209810444289?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064115209810444289&ref_url=https%3A%2F%2Fwww.mangobaaz.com%2Fpepsi-and-careem-are-battling-it-out-on-twitter%2F
https://twitter.com/ZaryabRashid2/status/1064105013935595520?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064105013935595520&ref_url=https%3A%2F%2Fwww.oyeyeah.com%2Fentertainment%2Fpepsi-careem-tweet%2F
https://twitter.com/v1zai/status/1064113514854400002?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1064113514854400002&ref_url=https%3A%2F%2Fwww.oyeyeah.com%2Fentertainment%2Fpepsi-careem-tweet%2F
The ongoing feud shocked Twitteratis after Head of Marketing for brand Pepsi, Saad Munawar, presented a partnership offer instead of earlier promised ‘Legal Notice’; Munawar announced to give 1 million Careem promos with Pepsi bottles.
https://twitter.com/pepsipakistan/status/1064782936543846400
Soon after the video was posted by Pepsi official, the ride-hailing service accepted the challenge with some huge addition.
https://twitter.com/CareemPAK/status/1064814189267640320
Careem’s Marketing Director announced that they can double the promos as well meaning that Careem and Pepsi are now giving away 2 million free promos for commuters to ‘thrill and chill’.
So the corporate feud that erupted with a user’s promo request ended up in two million promos for consumers giving us a message that ‘fights aren’t always counterproductive’.
Enjoy your Pepsi sips and Careem ride!
