LAHORE – FINCA, the leading microfinance bank has recently participated in “MAP MARCONS 2017” conference held in Pearl Continental in the provincial capital here the other day.

According to the organisers, the main objectives of MARCON were to keep the marketing professionals abreast of the developments in the field of marketing in terms of new marketing techniques and tools, new challenges and changing marketing trends around the world.

CEO FINCA, Mr Mudassar Aqil highlighted the new paradigm of marketing in the current era and how digital marketing is overpowering and surpassing the traditional marketing. “The aim was to put forward the marketing techniques, the rapid growth of digital marketing and the adoption of these digital marketing in the everyday business”, he added.

We are excited to be a part of this event and represent FINCA as a corporate and social entity. “We are working hard on our end to highlight the importance of various marketing strategies and keep our pace by following the modern digital trends”, Mudassar Aqil explained.

The event was also attended by Minister of Planning and development of Pakistan Ahsan Iqbal.-PR