Lahore- The tenth PFDC Sunsilk Fashion Week officially commenced on 13th April 2017, marking the eighth consecutive year of the prêt a porter platform.
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Day 1 featured a solo show by HSY in Hall A, a grouped show featuring Misha Lakhani and Saira*Shakira in Hall B, a grouped show featuring the Bank Alfalah Rising Talent Show, a capsule collection by Kokab Alvi, Zonia Anwaar and Generation by Khadija Rahman in Hall A and a solo show featuring Sania Studio by Sania Maskatiya in Hall B.
The PFDC is proud to continue their partnership with Sunsilk as their title sponsor and Bank Alfalah as official banking sponsor while also introducing Slice as their official beverage partner, TCS as the official logistics partner, Borjan as the official footwear partner, Ink Factory as the official printing partners with Pak Suzuki Motors and British American Tobacco as the associate sponsors. PFDC Sunsilk Fashion Week has N-Pro/NGENTs as official hair and makeup stylists, Maheen Kardar Ali for front stage management, Production 021 for backstage management, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, Axis Innovations, Eventum, Shadab Sounds and W production for logistics and operations, Mustang Productions as show producers, Red Communications for digital support, Faisal Farooqui and Dragonfly as official photographers, live-stream by AI Solutions, Urdu1 as the official media partners, CityFM89 as the official radio media partners with media management by Lotus Client Management & Public Relations.