Lahore- The tenth  PFDC  Sunsilk  Fashion  Week officially  commenced on  13th  April 2017, marking the eighth consecutive year of the prêt a porter platform.

Day 1 featured a solo show by HSY in Hall A, a grouped show featuring Misha Lakhani  and  Saira*Shakira in  Hall  B,  a  grouped  show featuring  the  Bank  Alfalah  Rising Talent  Show, a capsule collection by Kokab Alvi, Zonia Anwaar and Generation by Khadija Rahman in Hall A and a solo show featuring Sania Studio by Sania Maskatiya in Hall B.

The  PFDC is  proud  to  continue  their  partnership  with Sunsilk  as  their title  sponsor  and  Bank  Alfalah  as official banking sponsor while also introducing Slice as their official beverage partner, TCS as the official logistics  partner,  Borjan  as  the  official footwear  partner,  Ink Factory  as  the  official  printing  partners  with Pak Suzuki Motors and British American Tobacco as the associate sponsors. PFDC Sunsilk Fashion Week has N-Pro/NGENTs as official hair and makeup stylists, Maheen Kardar Ali for front stage management, Production 021 for backstage management, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, Axis Innovations, Eventum, Shadab Sounds and   W   production   for   logistics   and   operations,   Mustang   Productions   as   show   producers, Red Communications for digital support, Faisal Farooqui and Dragonfly as official photographers, live-stream by AI Solutions, Urdu1 as the official media partners, CityFM89 as the official radio media partners  with media management by Lotus Client Management & Public Relations.