Lifestyle

Unilever Pakistan has taken a positive initiative towards Pakistani television, and have launched their first Pakistani Drama Portal with legal and high quality content.

We are extremely excited!

‘Drama Time’ will help fight piracy related issues, and viewers and television networks will both benefit from it due to minimal advertising & disruptions, which is also one of the main reasons for people not watching dramas on television with enthusiasm.

At the moment the website hosts dramas from networks such as Hum TV Network, APlus/ATV, Express Network, TV One and Urdu1, according to reports.

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The blue carpet event was hosted by  Mansha Pasha and one of Pakistan’s actors & comedians Yasir Hussain.
Chairperson and CEO of Unilever Pakistan, Shazia Syed said “Unilever is committed to ensure that we provide our consumers with the good quality and convenient solutions for their everyday needs. As a company that was established at the birth of this country, we are very close to our consumers and our Pakistani heritage. This portal is a reflection of just that. It provides our consumers easy and convenient access to hundreds of beloved urdu dramas produced by the country on one site and conserves our TV industry heritage through a legal platform. We are very happy to be here with our partners for the launch of this initiative today.”

The chief guests included Sultana Siddiqui  from Hum Network and Bilal Lakhani from the Express Group.

Numerous celebrities were part of the event, Feroze Khan, Aijaz Aslam, Behroaz sabzwari, Rubina Ashraf, Saba Hameed, Sarwat Gillani, Yasir Hussain, Mehwish Hayat, Nosheen Shah, Ahsan Khan, Wajahat Rauf, Shazia Wajahat, Hina Bayat, Tipu Shareef, Sanam Jhung reportedly.