Technology

NEW YORK (Web Desk) – Apple has surprised photographers that were featured in its ‘Shot on iPhone 6’ ads with a physical book of all the photos used during the campaign.


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CultofMac reports that photographers have been receiving white cloth-covered books featuring the images entitled, “The Gallery”, along with white gloves .

“It was totally out of the blue,” said photographer Brendan Ó Sé, of Cork, Ireland. “Naturally, I looked for my own photo, but seeing those of the friends I’ve made over this campaign added to the surprise and thrill.”

Apple used the images in magazines, billboards, banners, and online to advertising the potential of the camera on the iPhone 6. Now that the campaign is coming to an end, the book is a nice gift for those who were part of it.

“They look killer,” said travel photographer Jen Pollack Bianco, who is in Paris and heard about the books on Facebook. “It seems like a very nice and unexpected touch. I’m hoping mine are in my mailbox when I get back home.”