LAHORE – Realme, an emerging smartphone brand, unveiled its line-up of devices – the Realme 2 Pro and Realme C1 in Pakistan on Wednesday.

Designed with today’s youth in mind, Realme’s tagline, ‘Proud to Be Young’, is focused on revolutionizing the smartphone for the younger generation, combining top-notch performances with contemporary style, says a press release.

The brand is fully dedicated to addressing the needs of the youth. The brand has already been breaking records since its launch earlier this year in India, Indonesia, Malaysia, Vietnam, Thailand, and the Philippines, it added.

“By embodying the spirit of ‘Proud to Be Young’, Realme provides an optimum combination of bold, innovative designs and a balanced integration between software and hardware. Realme represents the concept of ‘Power Meets Style’, or the amalgamation of fast performance and trendy designs, with remarkable prices,” said He Shunzhi, Realme marketing head Pakistan.

Saud UR Rehman, product manager, introduced Realme 2 Pro and Realme C1 at the launch event together with Kedar Kondap, Vice President, Product Management of Qualcomm. With Qualcomm committed to creating paths to a smarter, and more connected world, Qualcomm’s partnership with Realme is unsurprising.

“We see the increasing power of the younger generation thus it only made sense to work with Realme. The brand, while young, has some deep insights about what the youth require from devices like a smartphone. We are indeed proud to be collaborating with such a foresighted brand to provide the best, affordable products for the target market,” Saud said.

The retail price of Realme 2 Pro (8GB RAM + 128GB ROM) is Rs 46,999, and the retail price of Realme C1 (2GB RAM + 16GB ROM) is Rs18,999.

The Realme C1 will be sold exclusively within the time period from January 9 to  January 31. The first sale of Realme C1 will start at 8pm on 9th with special offer Rs17,999  while Realme 2 Pro will start at 8pm on 10th Jan with the special offer Rs 43,999.

In order to elevate the user experience by providing Pakistani the chance to have a touch and feel of the products. Realme C1 will be available in more than 600 authorized stores across Pakistan from 31st Jan 2019. This is in line with Realme’s aim to provide smartphones that the youth need that helps them in their daily lives.

To further cater to the lifestyles of the Pakistani youth the collaboration between Zong and Realme has been announced at the event. Da Fu, Regional Director of Zong Pakistan said “The deal we offer to consumers who purchase Realme will get 12GB data from Zong. This will allow individuals to get their hands on these fantastic smartphones with convenience, ease, and speed in both devices and fast online surfing. ”