MIAMI (Web Desk) – Social media sites like Facebook and Instagram have rules against showing female nipples, which presents a challenge for women who lack information on how to properly themselves for breast cancer.

But a world famous advertising agency, David Buenos Aires, came up with a solution: using man boobs.

The agency’s new campaign – “#ManBoobs4Boobs” – presents a fairly straightforward breast exam tutorial for Movimiento Ayuda Cáncer de Mama (MACMA), in which a woman performs the procedure on a man who happens to have larger than average breasts (for a dude).

“Breasts aren’t very welcome. They’re censored,” David’s executive creative director’s Joaquin Cubria and Ignacio Ferioli told Adweek.