Walee-Nust launches Pakistan’s first center of excellence for social and digital media technologies

Web Desk 06:06 PM | 1 Jul, 2022
Walee-Nust launches Pakistan’s first center of excellence for social and digital media technologies

KARACHI – Walee Technologies Pvt. Ltd. (Walee), Pakistan’s leading influencer marketing technology company, and the country’s top academic institution, the NUST School of Electrical Engineering & Computer Science (SEECS) have established Pakistan’s first industry-academia Center of excellence to develop innovative social and digital AI-driven solutions and deeper intelligence to serve the USD100 billion global creator economy.

The initiatives will first serve the Middle East, North Africa, and Pakistan (MENAP) market, which has a digital advertising and ecommerce marketing expected to exceed USD 60 billion in 2022 and an overall potential to double by 2030.

The Walee-NUST Center of Excellence (WNCE) for social and digital media technologies is a long-term mutually-beneficial collaboration by way of research and development activities, continuous upgrading of academic course content and knowledge transfer between faculty, students and Walee’s engineering teams. WNCE can also enhance their professional visibility by way of contributing to publications, leading to higher global rankings.

Walee’s adoption of web 3.0 is a strong step in meeting its vision to shape the media-advertising space in the next five years with innovative solutions and techstacks. The physical, co-branded and fully functional tech facility on NUST’s premises will boost participants’ team dynamics when working on deliverables.

From a media industry perspective, Walee is the only martech that has collaborated with academia to invest in the country’s future talent. Muhammad Ahsan Tahir, CEO Walee and a 2014 SEECS engineering graduate, said, “As an aIumni, I am privileged to give back to SEECS’ 2,500 students and faculty members. We will help them contribute to design and development projects, and to deliver globally scalable, AI-driven system serving largest B2B and B2C brands in MENAP and Turkey market” He added, “Walee Technologies helps leading brands and agencies across these areas to serve more than 500 million in population, to impactfully collaborate with creators and others to market, sell and service products to consumers using AI-driven solutions.”   

The partnership supports NUST’s SEECS program strategy in ensuring it ranks as Pakistan’s top engineering program for the sixth consecutive year (QS Programs). Dr Rafia Mumtaz, Head of Software Engineering department at NUST, said, “By working with Walee’s engineering teams, we aim to enhance our marketing and media technologies knowledge in context to in-demand programming languages, data science and Web 3.0.  This partnership will empower our students to be successful in their academics and future professional endeavours.” In the current economic climate, where startups are struggling to survive, Walee’s initiative to invest in the talent pool was welcomed by the faculty.

Dr Muhammad Ajmal Khan, Principal, NUST SEECS, added, “We greatly appreciate the generous initiative of SEECS Alumnus, Muhammad Ahsan Tahir, and his efforts to pay back to the institute.” He added, “industry-academia linkages are the need of the hour and NUST-SEECS will strive to strengthen this connection.”

An MOU signing and WNCE facility inauguration ceremony was held on 30 June 2022 at NUST campus and was attended by more than 100 CEOs, industry leaders, government officials, development sector, leading NUST academics, media, and others.

Web Desk
Web Desk

Daily Pakistan Global Web Desk


KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on February 4, 2023 (Saturday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 279.9 283.2
Euro EUR 300.98 301.58
UK Pound Sterling GBP 337.01 337.71
U.A.E Dirham AED 75.14 75.44
Saudi Riyal SAR 73.55 73.85
Australian Dollar AUD 189 192
Bahrain Dinar BHD 712.72 720.69
Canadian Dollar CAD 200 202.2
China Yuan CNY 39.67 39.73
Danish Krone DKK 39.33 39.73
Hong Kong Dollar HKD 34.19 34.54
Indian Rupee INR 3.28 3.39
Japanese Yen JPY 2.5 2.54
Kuwaiti Dinar KWD 878 887
Malaysian Ringgit MYR 62.83 63.43
New Zealand Dollar NZD 173.25 175.25
Norwegians Krone NOK 26.79 27.09
Omani Riyal OMR 696.08 704.08
Qatari Riyal ‎QAR 73.62 74.32
Singapore Dollar SGD 204 206
Swedish Korona SEK 25.61 25.91
Swiss Franc CHF 291.69 294.19
Thai Bhat THB 8.15 8.30

KARACHI – The price of a single tola of 24-karat gold in Pakistan is Rs 205,200 on Saturday. The price of 10 grams of 24k gold was recorded at Rs175,930.

Likewise, 10 grams of 22k gold were being traded for Rs167,318 while a single tola of 22-karat gold was being sold at Rs 195,157.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 205,200 PKR 2,430
Karachi PKR 205,200 PKR 2,430
Islamabad PKR 205,200 PKR 2,430
Peshawar PKR 205,200 PKR 2,430
Quetta PKR 205,200 PKR 2,430
Sialkot PKR 205,200 PKR 2,430
Attock PKR 205,200 PKR 2,430
Gujranwala PKR 205,200 PKR 2,430
Jehlum PKR 205,200 PKR 2,430
Multan PKR 205,200 PKR 2,430
Bahawalpur PKR 205,200 PKR 2,430
Gujrat PKR 205,200 PKR 2,430
Nawabshah PKR 205,200 PKR 2,430
Chakwal PKR 205,200 PKR 2,430
Hyderabad PKR 205,200 PKR 2,430
Nowshehra PKR 205,200 PKR 2,430
Sargodha PKR 205,200 PKR 2,430
Faisalabad PKR 205,200 PKR 2,430
Mirpur PKR 205,200 PKR 2,430


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