Walee-Nust launches Pakistan’s first center of excellence for social and digital media technologies

06:06 PM | 1 Jul, 2022
Walee-Nust launches Pakistan’s first center of excellence for social and digital media technologies

KARACHI – Walee Technologies Pvt. Ltd. (Walee), Pakistan’s leading influencer marketing technology company, and the country’s top academic institution, the NUST School of Electrical Engineering & Computer Science (SEECS) have established Pakistan’s first industry-academia Center of excellence to develop innovative social and digital AI-driven solutions and deeper intelligence to serve the USD100 billion global creator economy.

The initiatives will first serve the Middle East, North Africa, and Pakistan (MENAP) market, which has a digital advertising and ecommerce marketing expected to exceed USD 60 billion in 2022 and an overall potential to double by 2030.

The Walee-NUST Center of Excellence (WNCE) for social and digital media technologies is a long-term mutually-beneficial collaboration by way of research and development activities, continuous upgrading of academic course content and knowledge transfer between faculty, students and Walee’s engineering teams. WNCE can also enhance their professional visibility by way of contributing to publications, leading to higher global rankings.

Walee’s adoption of web 3.0 is a strong step in meeting its vision to shape the media-advertising space in the next five years with innovative solutions and techstacks. The physical, co-branded and fully functional tech facility on NUST’s premises will boost participants’ team dynamics when working on deliverables.

From a media industry perspective, Walee is the only martech that has collaborated with academia to invest in the country’s future talent. Muhammad Ahsan Tahir, CEO Walee and a 2014 SEECS engineering graduate, said, “As an aIumni, I am privileged to give back to SEECS’ 2,500 students and faculty members. We will help them contribute to design and development projects, and to deliver globally scalable, AI-driven system serving largest B2B and B2C brands in MENAP and Turkey market” He added, “Walee Technologies helps leading brands and agencies across these areas to serve more than 500 million in population, to impactfully collaborate with creators and others to market, sell and service products to consumers using AI-driven solutions.”   

The partnership supports NUST’s SEECS program strategy in ensuring it ranks as Pakistan’s top engineering program for the sixth consecutive year (QS Programs). Dr Rafia Mumtaz, Head of Software Engineering department at NUST, said, “By working with Walee’s engineering teams, we aim to enhance our marketing and media technologies knowledge in context to in-demand programming languages, data science and Web 3.0.  This partnership will empower our students to be successful in their academics and future professional endeavours.” In the current economic climate, where startups are struggling to survive, Walee’s initiative to invest in the talent pool was welcomed by the faculty.

Dr Muhammad Ajmal Khan, Principal, NUST SEECS, added, “We greatly appreciate the generous initiative of SEECS Alumnus, Muhammad Ahsan Tahir, and his efforts to pay back to the institute.” He added, “industry-academia linkages are the need of the hour and NUST-SEECS will strive to strengthen this connection.”

An MOU signing and WNCE facility inauguration ceremony was held on 30 June 2022 at NUST campus and was attended by more than 100 CEOs, industry leaders, government officials, development sector, leading NUST academics, media, and others.


Rupee recovers marginally against US dollar, Euro, Pound, Dirham and Riyal; check forex rates

Pakistani rupee saw marginal improvement against US dollar as it appreciated in the open bank market.

Dollar Rate in Pakistan Today

On Thursday, the US dollar moved up and was being quoted at 285.3 for buying and 288.15 for selling.

Euro moves down to 311 for buying and 314 for selling. British Pound rate stands at 358.5 for buying, and 361.5 for selling.

UAE Dirham AED stands at 78 whereas the Saudi Riyal rate stands at 76.20.

Today's currency exchange rates in Pakistan - 30 November 2023

Currency Symbol Buying Selling
US Dollar ‎USD 285.3 288.15
Euro EUR 311 314
UK Pound Sterling GBP 358.5 361.5
U.A.E Dirham AED 78 78.7
Saudi Riyal SAR 76.2 77
Australian Dollar AUD 187.2 189
Bahrain Dinar BHD 759.67 767.67
Canadian Dollar CAD 209 211
China Yuan CNY 39.58 39.98
Danish Krone DKK 41.38 41.78
Hong Kong Dollar HKD 36.63 36.98
Indian Rupee INR 3.39 3.5
Japanese Yen JPY 1.49 1.56
Kuwaiti Dinar KWD 926.7 935.7
Malaysian Ringgit MYR 60.38 60.98
New Zealand Dollar NZD 173.44 175.44
Norwegians Krone NOK 26.25 26.55
Omani Riyal OMR 741.26 749.26
Qatari Riyal ‎QAR 77.63 78.33
Singapore Dollar SGD 211 213
Swedish Korona SEK 26.93 27.23
Swiss Franc CHF 325.9 328.4
Thai Bhat THB 8.23 8.38

Gold rates in Pakistan increase; Check today’s gold rates 30 November 2023

KARACHI – The gold price continues to climb up in the local market in line of upward trend in international market.

Gold Rates in Pakistan Today - 30 November 2023

On Thursday, the single tola of 24 Karat gold was available at Rs218,600, and the price for 10-gram gold reached Rs187,420.

Meanwhile, the 22 Karat Gold price stands at Rs200,380, 21 karat rate for each tola is Rs191,275 and 18k gold rate hoveres around Rs163,950.

In international market, the price of precious metal hovers around $2,045 per ounce.

Today Gold Rate in Pakistan

City Gold Silver
Lahore PKR 218,600 PKR 2,675
Karachi PKR 218,600 PKR 2,675
Islamabad PKR 218,600 PKR 2,675
Peshawar PKR 218,600 PKR 2,675
Quetta PKR 218,600 PKR 2,675
Sialkot PKR 218,600 PKR 2,675
Attock PKR 218,600 PKR 2,675
Gujranwala PKR 218,600 PKR 2,675
Jehlum PKR 218,600 PKR 2,675
Multan PKR 218,600 PKR 2,675
Bahawalpur PKR 218,600 PKR 2,675
Gujrat PKR 218,600 PKR 2,675
Nawabshah PKR 218,600 PKR 2,675
Chakwal PKR 218,600 PKR 2,675
Hyderabad PKR 218,600 PKR 2,675
Nowshehra PKR 218,600 PKR 2,675
Sargodha PKR 218,600 PKR 2,675
Faisalabad PKR 218,600 PKR 2,675
Mirpur PKR 218,600 PKR 2,675


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