Another example of how startups in a Pakistan are doing great
Lahore- Vasli by Minahil is not only sheer combination of art and fashion but it is a dream which a postgraduate architecture student from NCA started to fulfill. Minahil Bukhari through her art and fashion highlighted a very serious issue faced by the workers who do the real magic.
An eminent initiative that is solely aimed to ameliorate the condition of those fashion workers, who work day and night without getting any worthy reward.
She came up with an amazing fashion campaign “Mujhey Dekho Andheron Main”.
A Fashion campaign that is solely aimed to ameliorate the condition of those fashion workers, who work day and night without getting any worthy reward.
The foundation of the massive 3 Trillion Dollar Fashion industry are the industry workers/laborers, ‘jo “Andheron Mein” hain – The ones who are in the shadows.’ These fashion workers have a diverging lifestyle to that of the Fashion CEOs and Vogue Models, the ones who bear the emblem of “Mujhey Dekho” – ‘Look at me’ on these uber expensive designer ensembles.
This shoot is a humble attempt to highlight the variation in the lifestyles, the circumstances, the aura of grandeur that these high fashion models depict which diverges largely from the proletarian situations of the factory workers, who hardly get enough monetary benefit to make their both ends meet without getting appropriate commendation.
Moreover, it’s a campaign directed towards endorsing the government or civil society backed uplifting of the wage rates, the health and work conditions, the standards of benefits and the recognition that these poor souls receive, to revamp their lifestyles for better.
In order to make this campaign effectual, Labels and privileged classes should be more supportive as well as vocal about these issues even if it is at the expense of lowering only a minimum amount of the massive profits they make, because this minimal sum may seem naught to them, but still it can succor a great deal to this noble motive.
Minahil is a very talented designer with beautiful designs and a bomb creative team. As being the official giveaway partner of Daily Pakistan her designs were seen loved by the celebrities.
Hareem Praising the beautiful handed painted shawl.
https://instagram.com/p/BdSljcuDfDD/
Wear art:
https://instagram.com/p/Bcz3YGBDrBx/
